Director, Digital Marketing

Director, Digital Marketing & Performance

About Scenic Group

Scenic Group is a leader in luxury small-ship river and ocean cruising operating internationally renowned brands. For more than 30 years, the Scenic Group has been delivering outstanding vacation experiences to travelers who expect the best of everything.

The Opportunity

A Director, Digital Marketing & Performance will be leading the digital marketing strategy with holistic oversight of paid media, web, CRM, and customer marketing (email, loyalty) programs. This position oversees our largest media channel, digital media investments, and managing the digital media team, creative, and marketing operations teams, external agencies, and vendors overseeing back-end digital operations.

Position Responsibilities

• Digital Media & Performance Marketing:
• * Lead strategy, execution, and optimization of all paid digital media campaigns across display, video, mobile, paid search, and paid social.
• Drive innovation and first-to-market initiatives that align with revenue goals and corporate objectives.
• Oversee paid media agency relationship, co-creating strategies and ensuring flawless execution.
• Continuously identify, test, and validate new digital tools, vendors, and automation to advance marketing capabilities.
• Analytics, Reporting & Insights:
• * Lead data-driven marketing strategy through segmentation, audience targeting, and performance analysis.
• Partner with analysts to translate performance data into actionable insights.
• Develop and oversee reporting frameworks for KPIs, funnel metrics, and campaign performance.
• Conduct exploratory data analysis to uncover trends, optimize spend, and enhance ROI.
• Cross-Functional Collaboration:
• * Collaborate with commercial/revenue management to link marketing activity with business outcomes and forecasting.

Bachelor's Degree in Business (Marketing, Economics, Finance), Information Technology, or any equivalent combination of relevant education and work experience.

10 years of digital marketing experience with a focus on web, email, and digital media performance leading a high-performing team. Cruise industry experience, preferred.

• Generous vacation and paid time off policy.
• Medical/dental/vision insurance.
• 401k (match).