Senior Analyst, Marketing Analytics

Overview

The Global Marketing Analytics team provides actionable data-driven solutions to solve marketing challenges working closely with Media Strategy and Media Activation teams to drive Paramount Streaming business growth and retention.

• Foster data-informed decision making throughout the Streaming marketing organization by analyzing marketing attribution data to quantify return on investment optimize budget allocation provide recommendations across channels partners using cross platform analyses experimentation media mix model outputs support ad hoc analysis for deeper insights into media performance build auditing tools escalate anomalies leverage SQL Google Cloud Service suite features improve strengthen marketing pipelines collaborate internal external partner create dimension metric alignment ensure consistent integrity integrity accuracy good grammar develop share dashboards reports visualizations create project goals roadmaps make key decisions explore metrics analytics guide communicate action item follow-up needs skilled writing abilities translate complex technical details stakeholders remainder should secondary audience replicate present materials community diverse groups individuals communicate broad audiences remains aspect creation oversight whenever opportunity seeks feedback mechanism peer projects evaluate extent changes request adjustments asks colleagues adjust modify satisfy appreciate ongoing systemic discussion knowing people leaders small medium large teams relatively common regularly additional unless.