E-commerce & Growth Marketing Manager

**About Papa’s Herb**

Papa’s Herb is a fast-growing cannabis company dedicated to creating quality products and memorable brand experiences. We’re passionate about innovation, collaboration, and building a dynamic team that thrives on creativity and growth.

Feel free to check out our website and social media presence to inquire about our brand and what we stand for.

• *Role Overview**
• *Key Responsibilities**
• **Revenue Growth**:
• Ideate, build, and A/B test automated flows to drive engagement and retention (Klaviyo preferred).
• **Paid Digital Campaigns**:
• Develop strategy, execute, and optimize campaigns across Meta, Google, programmatic, and emerging cannabis-friendly networks.
• **Site UX/UI & Conversion Optimization**:
• Partner with design and development to launch high-converting landing pages, product pages, and on-site widgets.
• **Promotions & Merchandising**:
• Create bundles, upsells, cross-sells, and limited drops to increase average order value (AOV) and customer lifetime value (LTV).
• **Analytics & Reporting**:
• Own GA4, Shopify analytics, and ad dashboards; distill actionable insights for the leadership team.
• **Compliance**:
• Ensure all marketing activities comply with Canadian and U.S. cannabis regulations (Cannabis Act, CASL, CAN-SPAM).
• **Budget & Vendor Management** -Manage creative partners, freelancers, and budgets to ensure positive ROI.
• *What You Bring**

Education & Experience

• 3+ years managing digital marketing and e-commerce profitability, including P&L (Profit and Loss) ownership (Shopify required).
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
• Experience in regulated industries (cannabis, alcohol, tobacco, pharmaceuticals) is a plus.

Technical Skills

• Advanced knowledge of Klaviyo (flows, segments, deliverability, list growth).
• Hands-on experience in Meta Ads Manager and Google Ads.
• Strong CRO (Conversion Rate Optimization) expertise: heat map tools, split testing, speed & mobile optimization.
• Deep understanding of retention metrics (AOV, LTV, CAC payback) and strategies to improve them.
• Bonus: Familiarity with cannabis marketing constraints and age-gating best practices.
• *Who You Are**
• Strong strategic thinking and problem-solving skills, with ability to develop and execute comprehensive business cases and strategies.
• Exceptional adaptability and ability to navigate evolving industry trends.
• Excellent communication and collaboration skills, enabling effective work with owners, teammates, and external partners.
• Leadership ability to guide and support a small team or individual, ensuring efficiency and innovation.
• Proactive, results-driven, and passionate about continuous improvement.
• *Additional Details**
• **Schedule**: Monday to Friday; weekends as needed.
• **Language**: French not required.
• **Work Location**: On-site, Markham, Ontario.
• *How to Apply**

Please submit your resume and a link to your portfolio.

• *Application Questions**:
• What is your salary expectation? (Please provide a range.)
• This position is full-time, in office. Are you comfortable working in office every day?
• *Papa’s Herb is an equal opportunity employer.**

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law. Accommodation is available upon request for applicants and colleagues with disabilities.

• *Job Types**: Full-time, Permanent

Flexible language requirement

• French not required

Schedule

• Monday to Friday
• Weekends as needed

Work Location: In person