Senior Manager, Marketing Operations

About the Role

This is Opendoor's automation architect role—you'll be the force-multiplier that enables a lean, AI-powered marketing team to punch far above its weight.

You'll eliminate manual work, implement AI tools across the organization, and build the infrastructure that lets our team operate at 2-3x productivity while driving better results.

What You'll Do

• Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production.
• Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions
• Automate repetitive processes: campaign QA, broken link checks, UTM tracking validation, lead scoring/routing
• Scale AI-powered creative testing (goal: 100s of ad variants per month)
• Build AI email personalization engine for lifecycle campaigns

Marketing Analytics & Reporting Infrastructure

• Build and maintain automated marketing dashboards
• Own reporting infrastructure across all channels (paid search, paid social, TV, direct mail, lifecycle), partnering with Data Science as needed
• Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions
• Build real-time performance tracking by channel, cohort, and market
• Support attribution modeling, incrementality testing, and media mix modeling initiatives

Event Tagging & Conversion Tracking

• Own and manage Google Tag Manager and S2S implementation across Opendoor properties
• Ensure accurate conversion data flows to ad platforms (Google Ads, Meta, DSP, etc.) to support targeting and bidding optimization
• Maintain event taxonomy and tracking documentation
• QA and troubleshoot tracking issues across the funnel
• Coordinate with Product/Engineering teams on tracking implementation

Marketing Tech Stack Management

• Own marketing technology stack (Iterable/CRM, Google Ads, Meta, analytics platforms, attribution tools)
• Evaluate and implement new tools that increase team productivity
• Manage vendor relationships and contract renewals
• Ensure data flows correctly between systems
• Optimize tech stack spend and consolidate redundant tools