Digital Marketing Manager, Vice President

MUFG is one of the world’s leading financial groups, committed to making a difference for every client and community they serve. The Digital Marketing Manager will lead content development and manage digital marketing campaigns while ensuring compliance with regulatory policies and enhancing user experience across various platforms.

Responsibilities

• Collaborate with marketing, agency and design teams to plan and develop site content, style, and layout for our mufgamericas.com and careers.mufgamericas.com websites
• Develop new landing pages and designs to improve user experience and promote stickiness
• Maintain existing website content and update as required
• Publish engaging content for social media (LinkedIn, Twitter), display, native, and affiliate programs
• Maintain SEO list and optimize content according to SEO
• Coordinate site content and perform testing in partnership with internal and agency partners
• Effectively manage and maintain digital marketing campaigns
• Ensure adherence to all bank compliance reporting requirements and other regulator and compliance policies and procedures
• Effectively manage and deliver ROI analytics for paid campaigns as well as organic results from posts
• Build and maintain social media calendars

Skills

• Must have extensive knowledge of digital marketing ecosystem including SEO and web traffic metrics
• Understand web & data architecture to be able to best design integrations to various sources of data and API based integrations
• Experience building and programming websites
• Strong web and business analysis skill with work experience as a content manager
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Teams
• Working knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Dreamweaver, Flash, HTML, CSS, XML, Jira, HTML and web publishing
• Understanding of digital marketing principles, methods, and technologies including but not limited to conversion optimization, audience segmentation, A/B testing, programmatic, DSP, DMP, DCO, etc
• Willingness to take initiative and ownership of tasks and deliverables
• Must be a team player with ability to work and communicate with a variety of personnel
• Must be able to work under pressure and within strict deadlines
• Detail-oriented
• Highly organized and capable of juggling multiple projects at the same time
• Good natured individual – flexible and willing to work in a dynamic, fast paced environment
• Previous relevant site content work experience required

Benefits

• Comprehensive health and wellness benefits
• Retirement plans
• Educational assistance and training programs
• Income replacement for qualified employees with disabilities
• Paid maternity and parental bonding leave
• Paid vacation
• Sick days
• Holidays

Company Overview

• MUFG (Mitsubishi UFJ Financial Group) is one of the world's leading financial groups. It was founded in 2001, and is headquartered in Chiyoda-ku, Tokyo, JP, with a workforce of 10001+ employees. Its website is http://www.mufg.jp/english/ourbrand/index.html.