Vice President, Technical Product Manager, Digital Marketing

Vice President Technical Product Manager Digital Marketing

Link Logistics Real Estate is a leading operator of warehouses and business parks specializing in lastmile logistics real estate.

We leverage our scale proprietary data and insights and foundational focus on sustainability to drive success for our customers businesses and deliver value for our stakeholders.

We put our people customers and communities first and find ways to make a conscious positive impact where we live and work.

Every day we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.

Job Summary

As Vice President Technical Product Manager Digital Marketing you will connect technology with the digital teams needs related to digital marketing and analytics tools.

This role focuses on supporting digital marketing platforms analytics and tracking tools while collaborating with multiple teams to centralize data for reporting.

The position will empower the digital team to aggregate analyze and leverage data to generate actionable insights.

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive digital marketing technology strategy that aligns with the companys overall business objectives and growth plans.
Lead crossfunctional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.
Serve as a thought leader in digital marketing technology staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market.
Lead the Product Management and development of custom external facing digital products including real estate availability websites.

Product ManagementApplication Support

Serve as the technical application manager to support digital applications including LinkLogistics.com LinkParks.com GA4 GTM Big Query Call Rail ZoomInfo Lead Forensics Stack Adapt and Sprout Social.

Work Management Engage with business partners vendors and other stakeholders to implement a demand management process to analyze prioritize and deliver on projects enhancement requests and issues.
Technical Fluency with Web Technologies Understanding of web application architecture frontendbackend systems APIs A/B testing tools and content management systems.
Development Process Experience Familiarity with agile methodologies version control Git CI/CD pipelines and ability to write technical requirements and collaborate effectively with engineering teams on deployment scalability and security considerations.
Technical SEO GEO SEM Apply expertlevel technical knowledge of SEO GEO and SEM to implement business recommendations and requirements within Links property listing products and public websites ensuring enhanced visibility and discoverability across search engines and AIpowered platforms.
Website Tagging Strategies Knowledge of the implementation and optimization of GA4 tags pixels and other tracking tools with a focus on attribution modeling and firsttouchlasttouch tracking to ensure accurate data collection seamless integration and actionable insights for digital marketing initiatives.
System Administration Provide daytoday administration of digital tools including GA4 BigQuery Lead Forensics Sprout Social etc including user management financial management and adhering to security and governance best practices.
Support Management Manage the support process troubleshoot issues write knowledge articles track key metrics and resolve technical issues.
Testing Write test scripts participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems end users downstream applications reports and dashboards etc.
Documentation Create and maintain thorough system and business process documentation including current and future state architecture diagrams user journeys source data tables product briefings for enhancements and system changes root cause analysis for issues etc.
Tool Standardization Utilize enterprise tools including Jira Confluence Lucid Chart ServiceNow etc for task tracking maintaining documentation incident and release management.

Data Ingestion and Analytics

Support business and technical teams through the endtoend process of capturing transforming ingesting modeling analyzing and reporting digital data.

Data Solutioning Write technical documentation and participate in solutioning workshops to support the Data Architecture and Engineering A&E teams ingesting digital data into Links data platform.
Data Connections Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau Power BI and Looker Studio.
Attribution Accuracy Collaborate with Digital Analytics and Data teams to improve attribution models and reporting accuracy.
Tool Selection Configuration Evaluate and recommend technologies that enhance data gathering transformation aggregation analysis and visualization.
Data Transformation Critically examine data to improve transformation logic and identify why it may not be normalized.
User Behavior Data Enable insights into customer journey engagement patterns and conversion metrics to help inform digital marketing strategies and design.

Stakeholder Management

Enhance your expertise and build strong relationships with business and technology teams so you can advise and help deliver technology solutions to meet business objectives.