national sales director, digital

At Gray Media, the Digital Sales team keeps clients ahead of the curve by ensuring every campaign runs seamlessly, performs efficiently, and delivers real results.

The National Sales Director, Digital is responsible for driving large-scale digital revenue growth through direct client partnerships in key markets.

This senior-level role focuses on cultivating and managing strategic relationships with high-value direct advertisers (non-agency).

Duties/Responsibilities include

• Own and execute the national digital sales strategy to achieve and exceed revenue goals.
• Identify, develop, and grow new business opportunities with mid-market to enterprise-level direct brands.
• Promote and position the full suite of digital advertising solutions, including Programmatic (Display, Video, Audio, CTV), Social, Search, and Omnichannel media.
• Lead consultative sales conversations, deliver data-driven proposals, and present strategic campaign recommendations to prospective clients.
• Partner cross-functionally with Account Management, Ad Operations, and Marketing to ensure seamless campaign execution and superior client outcomes.

Qualifications/Requirements

• 5+ years of digital media sales experience, with at least 2 years in a national or multi-regional role.
• Strong knowledge of programmatic, omnichannel, and performance media.
• Proven track record of meeting or exceeding $2M+ annual sales quotas.
• Experience selling into mid/large market and enterprise clients (brand-direct and/or agency).
• Excellent presentation, negotiation, and communication skills.