Director of Digital Fundraising

Director, Digital Fundraising

Department: Marketing & Fundraising

Reports To: VP of Individual Giving

Location: Hybrid – Alexandria, VA

FLSA Status: Exempt

Position Type: Full-Time

Good360 is Closing the Need Gap to Open Opportunity for All

Join a fast-growing organization with a strong culture and powerful mission! As the global leader in product philanthropy and purposeful giving, Good360 partners with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100,000 diverse nonprofits that support people in need. Good360 is the link between organizations with so much to give and communities in critical need, closing that gap and opening new opportunities for all. Since 1983, Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2025 alone. Good360 has been named the #2 charity on the Forbes list of America’s Top 100 Charities for 2023 and 2024 and has a 4-star Charity Navigator rating.

The organization has also been recognized as both a top workplace in the Washington, DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).

Position Summary

The Director, Digital Fundraising is a hands-on leader responsible for building and scaling Good360's digital individual giving program. This role will drive donor acquisition, retention, and growth through digital channels while integrating with offline strategies and sustaining giving initiatives. The Director will play a key role in campaign execution, platform optimization, donor journeys, and performance analysis.

Key Responsibilities include, but are not limited to the following

• Build, manage, and optimize Good360's digital fundraising program from the ground up.
• Own performance, strategy, creative development and execution across digital channels including email, paid social, peer-to-peer, search, SMS, and website giving.
• Leverage fundraising platforms such Fundraise Up or similar to execute donation campaigns.
• Leverage eCRM platforms with integrated email marketing such as DotDigital, Luminate Online, Salesforce Marketing Cloud, or similar to manage donor journeys, segmentation, and campaign performance.
• Develop integrated campaigns that link online and offline strategies, including direct mail, SMS, and donor stewardship.
• Lead digital strategy for sustaining giving, including acquisition, upgrade, and retention paths.
• Oversee email and text marketing content calendar, segmentation, testing, and deliverability.
• Collaborate with website manager, social media manager, and other members of marketing and communications teams to ensure consistent donor experiences and successful cross-functional integration.
• Provide reporting and insights on campaign performance, user behavior, and donor retention trends.

Qualifications/Requirements

The ideal candidate will bring exceptional digital fundraising expertise, a focus on innovation, and a collaborative spirit to help drive Good360's mission forward. Key qualifications include:

• Bachelor's degree in related field or equivalent experience.
• Minimum of 7 years of experience in digital fundraising and campaign management.
• Proven success in growing revenue and donor base via digital channels.
• Experience in both digital and multichannel fundraising, including sustaining giving programs.
• Strong hands-on experience with fundraising platforms such as Fundraise Up, Engaging Networks, or similar, as well as eCRM platforms like DotDigital, Luminate Online, Salesforce Marketing Cloud, or comparable tools.
• Exceptional attention to detail and written communication skills.
• Ability to collaborate successfully in a matrixed environment, particularly across marketing and communications teams.
• Proficiency in digital analytics and the ability to derive actionable insights.
• Excellent communication and project management skills.
• Collaborative, strategic, and results-oriented.
• Passion for Good360’s mission and a commitment to social impact.

Benefits

Our team is Good360’s greatest asset. We recognize that our team members contribute valuable skills, knowledge, experience, and passion that is critical to the pursuit of our mission and our progress toward closing the need gap. That is why we offer our team members numerous perks and benefits, including:

• Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
• Short-term and long-term disability and life insurance coverage options
• 403B plan with matching
• Generous and flexible paid time off policy
• Volunteer time off policy
• Hybrid work environment

Salary Range

$110,000 – $130,000 annually

Note: Compensation is based on a candidate's experience, skills, education, and geographic location. This range is based on Washington, D.C.–Maryland–Virginia (DMV) market data; offers to candidates outside this area will reflect local market data.

Work Location

Hybrid, based in our Old Town Alexandria, VA office (minimum of two days per week with Tuesday as an anchor day)

Note: While hybrid is strongly preferred, we are open to considering fully remote candidates residing in CO, DE, DC, FL, GA, IL, IN, KY, MD, MN, NE, NV, NC, OH, OR, PA, TN, TX, VA, WA, WV

Thank you for your interest in career opportunities with Good360. To help us manage applications efficiently and fairly, please submit your application through our online application system. We are unable to consider materials sent outside of this process.