E-commerce Specialist

**KEY RESPONSIBILITIES**: eCommerce Platform Management & Strategy: - Serve as a primary point of contact for the e-commerce platform, overseeing its technical health, performance, and scalability across all integrated business units. - Collaborate with IT, development teams, and external vendors to manage platform integrations, updates, and troubleshooting, ensuring seamless operation for Tier 1 National and dealer channels. - Contribute to the strategic roadmap for e-commerce platform development, identifying new features, tools, and functionalities to enhance capabilities tailored to the unique needs of each business unit and fulfillment model. - Ensure the platform adheres to best practices for security, uptime, and performance. eCommerce Operations & Content: - Manage and maintain product listings on the e-commerce website and relevant online marketplaces, ensuring accuracy, completeness, and compelling content (descriptions, images, specifications) for each business unit's specific offerings. - Oversee online inventory levels, coordinating with supply chain and logistics teams to ensure product availability and timely fulfillment across various models (e.g., direct shipping, dealer pickup, etc). - Manage online promotions, discounts, and pricing updates according to the distinct pricing strategies of each business unit and marketing/sales strategies. Sales & Conversion Optimization: - Analyze e-commerce performance data (traffic, conversion rates, average order value, bounce rate, cart abandonment, etc) across different business units and channels (National vs. dealer) to identify trends and opportunities for improvement. - Implement A/B tests and other optimization strategies to enhance user experience and conversion funnels, considering the unique customer journeys for each business unit. - Work to reduce cart abandonment and improve checkout flow for diverse product types and purchasing paths. - Stay informed on e-commerce best practices, emerging technologies, and competitive trends to drive continuous improvement. Digital Marketing & Merchandising: - Collaborate with performance marketing teams to execute digital campaigns that drive traffic and sales to e-commerce channels, tailored to specific business unit sales objectives and target audiences. - Optimize product categorization, search filters, and on-site search functionality to improve product discoverability across all product lines and business units. - Implement effective cross-selling and up-selling strategies on the website, considering relevant offers across different business units. - Manage product reviews and ratings, and leverage them for conversion optimization. Customer Experience (Online): - Ensure a seamless and positive online shopping experience for customers, from product discovery to post-purchase support, adapting to the specific needs and expectations of customers across various business units and fulfillment methods. - Monitor customer feedback related to the e-commerce platform and work to address pain points. - Ensure all customer service touchpoints related to online orders are efficient and effective. Reporting & Analysis: - Generate regular reports on e-commerce sales, marketing campaign performance, and key operational metrics, providing segmented insights by business unit, channel (National/dealer), fulfillment model, and pricing strategy. - Provide actionable insights and recommendations to stakeholders based on data analysis. - Utilize web analytics tools (Adobe Analytics, e-commerce platform analytics) to track and interpret performance. Cross-Business Unit Coordination & Strategy Alignment: - Act as a central point of contact for e-commerce initiatives, fostering strong collaboration with leaders and teams across diverse business units. - Ensure alignment of e-commerce strategies with the unique goals, fulfillment capabilities, and pricing models of each business unit. - Facilitate knowledge sharing and best practices in e-commerce across the organization. **Additional Job Description**: **QUALIFICATIONS** - Post Secondary Education with 5+ years of hands-on experience in e-commerce operations, digital marketing, or online retail. - Strong background in UX design and digital product management for consumer-facing websites. - Proven experience managing and optimizing e-commerce platforms, including technical aspects like integrations, data feeds, and troubleshooting, specifically within a multi-business unit environment. - Proven track record of contributing to online sales growth and conversion optimization across both direct-to-consumer (DTC) and dealer network channels. - Experience working with major e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce). - Familiarity with online marketplaces (e.g., Amazon, eBay, etc). - Demonstrated experience with various fulfillment models (e.g., direct shipping, dealer pickup) and implementing diverse pricing stra