Director of Digital Strategy - Arch Promo Group

Job Summary

The Director of Digital Strategy leads and executes marketing initiatives that support revenue growth across Arch Promo Group and its portfolio of brands. This role partners closely with sales leadership and brand stakeholders to translate business goals into practical, measurable marketing programs.

This position is both strategic and hands-on, owning day-to-day execution while helping build structure, consistency, and momentum in a fast-paced, growth-driven environment. Success in this role requires strong communication, organization, and the ability to turn ideas into action.

Location:This role may be based in St. Louis, MO or at other Arch Promo Group locations, including Roxana, IL; Lake Barrington, IL; Stamford, CT; Valley Cottage, NY; Fitchburg, MA; Baltimore, MD; or Stuttgart, AR. Hybrid flexibility may vary by location.

Supervisory Responsibilities

None.

Duties/Responsibilities

• Lead digital marketing execution in support of sales goals, trade shows, and key selling periods
• Serve as the primary marketing point of contact between corporate leadership and brand general managers
• Support inside and outside sales teams with campaigns, tools, and content that drive engagement and opportunity creation
• Manage brand presence and visibility across industry platforms including ESP, SAGE, and Distributor Central
• Oversee website content, landing pages, and digital touchpoints to improve awareness and lead flow
• Build and maintain a realistic social media and digital content calendar across brands
• Create or coordinate content that highlights products, people, culture, and brand value
• Recommend and manage digital campaigns that are practical, measurable, and sales-focused
• Develop and manage the marketing budget with a focus on ROI and business impact
• Track performance, report insights, and continuously optimize marketing efforts
• Collaborate cross-functionally with sales, customer service, and leadership to ensure alignment and execution

Required Skills/Abilities

• Strong understanding of digital marketing strategy and execution in a B2B environment
• Excellent communication and organizational skills with the ability to manage multiple priorities
• Ability to operate across multiple brands and stakeholder groups
• Self-motivated, entrepreneurial, and comfortable building structure in a fast-moving environment
• Team-oriented mindset with the ability to collaborate effectively across departments
• Data-driven approach with a focus on measurable outcomes and continuous improvement
• Creative, flexible, and resourceful in problem-solving and execution

Education and Experience

A combination of education, training, and experience that supports the ability to execute effectively and enable sales and brand partners to succeed. A typical path includes:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
• Five or more years of marketing experience, preferably in promotional products or a related B2B industry
• Experience with CRM or marketing automation tools; HubSpot experience preferred

About Arch Promo Group

Arch Promo Group is a fast-paced, growth-driven promotional products organization bringing together several strong brands under one umbrella. We operate with an entrepreneurial mindset, moving quickly, testing ideas, and building structure as we scale.

We value collaboration, accountability, and people who take ownership. This is not a highly scripted environment. It is an opportunity to build, influence, and execute while working closely with sales and leadership to drive growth.