Senior Shopify CRO Consultant – Conversion Audit for Premium E-Commerce Brand

We are a premium Shopify-based DTC brand with design-driven, explanatory products.

Our traffic quality is strong, but our conversion rate is below potential.

We are looking for a senior CRO consultant to conduct a pure conversion audit and identify the real leverage points in our customer decision journey.

This is analysis and strategy only – no implementation.

What we are looking for

We need an expert who can

• Identify decision friction, trust gaps and hesitation triggers
• Analyze conversion leaks across the funnel
• Work with hypotheses, not just best practices
• Balance CRO improvements with premium brand positioning
• Prioritize recommendations by impact vs. effort

This is not about making the site louder or more aggressive.

Scope of the audit

The audit should cover

• Homepage
• Key product pages (PDPs)
• Bundles / sets
• Cart & checkout

Focus areas

• Clarity & cognitive load
• Trust & reassurance
• Information hierarchy
• Decision confidence
• Mobile vs. desktop behavior

Deliverables

• Structured CRO audit (document or slides)
• Clear hypotheses for each identified issue
• Prioritized list of recommendations (high / medium / low impact)
• Rationale behind each recommendation

Optional

• Short call to walk through findings

What this role is not

Please do not apply if your focus is primarily on:

• Web design or theme development
• General digital marketing or growth hacking
• SEO, ads, or implementation-heavy work
• "Boost sales fast" tactics

We are specifically looking for thinking, diagnosis and prioritization.

Required experience

• Proven experience as a CRO consultant for Shopify stores
• Experience with premium or design-led brands is a strong plus
• Strong understanding of buyer psychology & decision-making
• Comfortable working with GA4, heatmaps, and qualitative analysis
• Clear, structured communication

Contract duration of 1 to 3 months. with 30 hours per week.

Mandatory skills

Shopify, Conversion Rate Optimization, Marketing Strategy, Web Design, Landing Page, Ecommerce Website Development