Ecommerce Manager

EVERGOODS Crossover Equipment is seeking an Ecommerce Manager to shape their online sales and digital strategy. This role is responsible for establishing the Ecommerce Department, managing the site experience, and optimizing conversion rates through collaboration with various teams.

Responsibilities

• Establish and lead the Ecommerce Department, including processes, tools, and performance standards
• Own the ecommerce roadmap in partnership with the COO and Head of Growth
• Plan and manage the site calendar including launches, updates, campaigns, and experiments
• Report on site performance, user behavior, and key ecommerce KPIs
• Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages
• Build and maintain all web pages and templates
• Create landing pages for customer acquisition and seasonal campaigns
• Ensure site quality, accuracy, and consistency across all pages
• Own revenue per session and conversion rate as primary KPIs
• Manage A/B testing programs from ideation through execution and analysis
• Own heat map tools and user behavior analysis
• Improve mobile experience and overall usability
• Optimize load speeds and site performance
• Improve Quality Score for paid media through landing page relevance and performance
• Own digital merchandising strategy across PDPs, collection pages, and featured site placements based on sales trends, inventory priorities, and customer behavior
• Develop and manage collection logic that supports launches, evergreen products, and seasonal priorities
• Test merchandising strategies to improve discoverability, conversion rate, and revenue per session
• Use data and site analytics to continuously refine product presentation and assortment strategy
• Create, design and manage visual content for the ecommerce site including PDP layouts, collection pages, homepage modules, landing pages, and promotional assets
• Apply strong UX/UI principles to improve navigation, product discovery, and checkout flow
• Use tools such as Figma to design, iterate, and document ecommerce experiences and page layouts
• Build and maintain reusable design components and patterns to support consistency and scalability
• Collaborate with Marketing and Creative to ensure visual alignment across campaigns and channels
• Own SEO strategy in partnership with Marketing
• Manage blog content, structure, and publishing
• Improve keyword rankings through on page optimization and content strategy
• Ensure technical SEO best practices are implemented across the site
• Lead international site launches and ongoing management
• Evaluate, implement, and manage new site apps including post purchase, shipping, and customer facing tools
• Ensure scalability and performance as traffic and complexity grow
• Partner with the Product team to gather necessary information to optimize product pages and develop on-site content strategy
• Kickoff and co-manage the analysis and optimization of the customer journey with the Head of Growth and COO
• Collaborate with the paid media team to develop landing pages for paid and organic content
• Collaborate with the creative team to plan out necessary media and assets for the site
• Translate business goals from COO into site execution with measurable results
• As the business grows and changes, the role may be assigned special projects as needed

Skills

• Bachelor's degree
• 3+ years of experience managing and growing a direct to consumer ecommerce site
• 3+ years of experience with Shopify
• Strong understanding of ecommerce platforms, CRO, SEO, and site performance optimization
• Ability to both set strategy and execute day to day tasks independently
• Experience building and managing product pages and landing pages
• Fluent in data privacy laws (GDPR, CCPA)
• Analytical mindset with comfort reporting on performance and user behavior
• Limited but functional graphic design skills to manage site experience and layout
• Strong organizational skills and ability to prioritize in a fast paced environment
• Proven ability to communicate effectively with stakeholders at all levels, present findings in a clear and concise manner, and influence decision-makers
• Strategic mindset with the ability to think critically, solve problems, and contribute to the development of innovative solutions
• Ability to work cross-functionally with all levels of the organization
• Experience with Figma, Canva, and Adobe Creative Cloud tools
• Google Workspace tools (Drive, Calendar, Sheets, Docs, etc)
• Passionate about the EVERGOODS mission and eager to contribute to building a durable, high-performance brand

Company Overview

• Located in the foothills of Bozeman, Montana, our mission is to create long lasting, high quality, crossover equipment --the technical refinement of outdoor gear with all the ease and appeal of everyday wear. It was founded in 2016, and is headquartered in Bozeman, Montana, USA, with a workforce of 2-10 employees. Its website is https://evergoods.us.