Marketing Operations Specialist

Marketing Operations Specialist

The role involves assisting the Director of Marketing Operations with executing day-to-day campaign requests, managing data hygiene, and maintaining an up-to-date opt-in database. You will also assist in maintaining documentation for operational processes and monitor system integrations for basic errors.

Key Responsibilities

• Campaign Operations:
• Manage day-to-day campaign requests
• Assist with setup and deployment of marketing assets in HubSpot
• Perform quality assurance testing on marketing assets before launch
• Manage list imports and exports within HubSpot
• Data Management & Integrity:
• Conduct daily/weekly data hygiene tasks
• Maintain an up-to-date opt-in database
• Monitor system integrations for basic errors
• Reporting Assistance:
• Monitor campaign performance and engagement trends
• Create reports in HubSpot and Salesforce
• Help organize and format data for marketing performance reviews

Requirements

• 2-4 years of professional experience in a marketing support, administrative, or operations-focused role
• At least 2+ years experience with a marketing automation platform like HubSpot
• At least 1+ year experience working in Salesforce CRM
• Exceptional attention to detail and commitment to data accuracy and privacy
• Methodical and process-driven
• Strong analytical aptitude and comfort working with numbers and spreadsheets
• Excellent communication skills and ability to follow technical instructions
• Bachelor's degree in Marketing, Business, Information Systems, or a related field