Senior Director Product Marketing, Digital Assets

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

What you’ll be part of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

The Circle Digital Assets Product Marketing Management team is at the forefront of shaping our liquidity solutions, ensuring they meet the evolving needs of customers and partners worldwide. Collaborating with key stakeholders across the company, the team continuously refines our offerings based on market insights, emerging opportunities, new product developments, and strategic global partnerships.

This team works closely with diverse stakeholders to ensure our product positioning is firmly rooted in delivering value across the network. They also lead competitive analysis at the product, platform, and network levels, strengthening Circle’s brand perception and market differentiation.

Specifically, the team is responsible for our core products, including USDC, EURC, USYC, Circle Mint, emerging credit and FX services, global banking network, and local rails.. Through strategic execution and data-driven decision-making, they drive innovation and growth, reinforcing Circle’s leadership in global liquidity solutions.

What you’ll be responsible for

We are looking for an experienced Product Marketing leader who is passionate, strategic, and intensely customer-focused. In this role, you will define the vision and lead the strategy, positioning, and messaging for new and existing products, ensuring they resonate with diverse audiences, partners, and use cases—all driving business growth.

As a key leader, you will collaborate cross-functionally with product management, marketing, communications, business development, executive leadership, external partners, and customers. The ideal candidate has extensive experience partnering with product teams and thrives in creative and technical environments, translating complex solutions into compelling, market-ready narratives.

You will play a pivotal role in shaping Circle’s roadmap, leveraging competitive intelligence, product positioning, and go-to-market strategies to execute high-impact launches that accelerate our business and strengthen our market position.

Key Responsibilities

• Lead, and mentor a high-performing team of product marketers, focused on delivering customer-centric solutions.
• Collaborate cross-functionally with product managers, marketers, leadership, and customer-facing teams to develop, position, and launch products globally.
• Drive go-to-market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
• Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption.
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition.
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.

Key Qualifications & Attributes

• Growth mindset & agility – You embrace learning, adapt quickly, and execute with speed and iteration. You excel in unstructured environments, bringing clarity and direction to ambiguity.
• Strategic thinker & hands-on leader – You seamlessly shift between big-picture strategy and tactical execution, setting a strong example for your team.
• Proven industry expertise – 10+ years of experience in traditional finance, payments, DeFi, or crypto (required).
• B2B product marketing leadership – 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).
• Track record of impact – Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.
• Technical acumen & market insight—A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts.
• Team builder & mentor – Proven ability to develop, coach, and scale a high-performing, diverse, and global Product Marketing team to achieve results.
• Executive presence & stakeholder influence – Ability to build strong relationships, influence cross-functional teams, and align stakeholders at all levels.
• Compelling communicator & storyteller – Exceptional written and verbal communication skills, with the ability to craft compelling narratives that showcase Circle’s vision and value to customers and prospects.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $232,500 - $290,000

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

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