Digital Marketer

Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO, web analytics, content marketing, and paid advertising on emerging platforms.
Perform ongoing keyword research, optimize on-site and off-site elements, and regularly update website content to improve search engine rankings.
Utilize web analytics tools (such as Google Analytics) to track, analyze, and report on KPIs.
Create and execute targeted advertising campaigns on non-traditional (OTT, Podcasts, etc.) media platforms to reach diverse audiences and drive brand awareness and presence.
Stay abreast of emerging digital marketing trends, tools, and best practices.
Manage digital marketing budgets and vendor relationships, ensuring cost-effectiveness and maximizing ROI.
Monitor, analyze, and refine marketing initiatives based on data-driven insights, delivering measurable improvements in traffic, conversions, and lead generation.

Minimum of 2 years of experience in digital marketing, with a focus on SEO, web analytics, and online advertising.
Strong working knowledge of analytics tools (e.g., Google Analytics, Google Search Console) and SEO software.
Proven ability to develop and execute successful digital campaigns, from concept to analysis.
Excellent written and verbal communication skills, with a keen eye for detail and brand messaging.
Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
Expertise with emerging advertising platforms and digital marketing technologies.

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