Digital Marketing and Communications Manager

Posting Details

Position Information

Position Title

Digital Marketing and Communications Manager

Position Type

Regular

Job Number

SA71824

Full or Part Time

full-time 40 hours weekly

Fair Labor Standard Act Classification

Exempt

Anticipated Pay Range

$74,000 -$77,000

Pay Range Information

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Position Summary Information

Job Description Summary

The Digital Media and Marketing Manager for the Schmid College of Science and Technology works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate Schmid's public profile and to promote the school's research activity, programs, faculty accomplishments, and other programs and events to students and external audiences. This position supports the overall marketing strategy, branding, and messaging of Schmid College of Science and Technology at Chapman University.Working with the Dean, Leadership

The Cabinet, Staff, and Office of Strategic Marketing and Communications (SMC) develop and implement marketing goals, identify and communicate with target audiences, craft messages for specific programs, and orchestrate tactics to deliver these messages. Creates collateral

that is adherent to brand guidelines, provides content for websites, events, blog, social media channels, and printed publications. Manages college's social media channels and tracks the creation of, and/or updates to, marketing collateral and publications for the college, including

event invitations, postcards, programs, brochures, electronic newsletters, email blasts, advertisements, digital displays, posters, and promotional giveaway items. This role requires supervising student workers and delegating tasks appropriately. Manages content for the blog, website, and publications. Assists with college, alumni, and outreach events as needed. Manages appropriate images for marketing use and coordinates photography when necessary. Aids with administrative duties as needed. This position requires the ability to work some evening and weekend hours to attend events for job-related functions. Other duties as assigned.

Responsibilities

Develop and manage communication and marketing strategies and activities

• Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity.
• Serve as primary liaison between the college and central marketing office (SMC) to support a coordinated approach to communicate with internal and external constituencies.
• Manage college communications internal workflow, implementation timeline and procedures.
• Ensure the development and implementation of a comprehensive communication campaign and marketing strategy.
• Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college.
• Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials.
• Monitor communications metrics and propose optimization and amplification strategies.
• Facilitate focus groups to determine effective marketing and communication strategies.
• Foster partnerships and engage the college community to contribute their stories.
• Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc.
• Provide marketing, editorial and copy writing expertise.
• Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc.
• Work with Alumni engagement to build relationships for future partnerships with the College.
• Participate in relevant marketing, communications, college, team, and public relations meetings.
• Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc.
• Serve on committees, attend meetings and provide service to the College and University as needed.

Digital Media Management

• Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines.
• Schmid College Weekly Newsletter
• Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters.
• Manage all Schmid College social media accounts.
• Keck Center TV Signage
• Schmid College Website Updates
• Produce engaging, high-performing social media posts daily.
• Strategize and identify content, and write, edit, and format announcements, stories, and event coverage, including live tweeting and photographing of events.
• Ensure content is uniquely suited to each platform.
• Monitor and moderate online discussions on social media platforms.
• Respond appropriately to questions and comments posted to social media accounts.

Managerial Duties

• Hires, train and supervise a team of student workers.
• Approve time sheets and maintains schedules.
• Assign duties as required for needs of the business.
• Attend marketing meetings with the Strategic Marketing and Communication staff.
• Stay informed of and make recommendations for implementing new technologies, web strategies and designs.

Required Qualifications

• Bachelor's degree or minimum of 5 years' experience in related fields or equivalent combination of education and experience.
• Understanding of academic, research, education functions and operating principles of a private
• university, especially in the science and technology fields with the ability to learn and apply science concepts.
• Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of an organization.
• Experience in marketing communication strategies and branding concepts.
• Proven journalistic writing style/acumen.
• Associated Press style writing, proper sentence structure and word usage.
• Strong written communication skills; ability to prepare clear, structured, grammatically correct, and articulate and persuasive materials, correspondence and other documents.
• Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications. Experience using Microsoft Office and Adobe Suite applications.
• Technical skills to learn and use enterprise systems and departmental tools.
• Knowledge of current communication tools, social media and platforms to build an online
• community, deliver messages and share news and information.
• Ability to work independently, take initiative, and exercise discretion and judgement.
• Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes.
• Strong commitment to customer service and teamwork.

Desired Qualifications

• Basic HTML, WordPress and content management systems such as Cascade.
• Still photography, video editing, and graphic design experience a plus.
• Experience working with admissions in a higher education setting

Special Instructions to Applicants

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Minimum Number of References

3

Maximum Number of References

3