Digital Marketing

Digital Marketing & Analytics Responsibilities

Serve as the primary owner of all digital analytics, including social media insights, website analytics (GA4), paid media performance, CRM metrics, and email reporting.

• Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.

Digital Strategy & Execution

Manage day-to-day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.

• Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.

Paid Media Management

Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and additional digital networks.

• Track budgets, pacing, and KPI performance, and implement strategies to maximize cost-efficient results.

CRM & Email Marketing

• Manage the HubSpot CRM system, including segmentation, list management, workflows, and user data integrity.
• Build, deploy, and optimize email campaigns and automated lifecycle journeys.
• Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.