Digital Marketing Coordinator- Public Relations, Part Time Days Job at Cape Fear

FacilityCape Fear Valley Medical CenterLocationFayetteville, North CarolinaDepartmentPublic RelationsJob FamilyWork ShiftDays (United States of America)SummaryThe Digital Marketing Coordinator supports the execution of Cape Fear Valley Health's digital strategy across web, social media, email, CRM, and digital advertising. This role ensures consistent, engaging, and on-brand digital content while assisting in the day-to-day management of campaigns, analytics, and performance tracking.MAJOR JOB FUNCTIONSThe following is a summary of the major essential functions of the job. The incumbent may perform other duties, both major and minor, that are not mentioned below; and specific functions may change from time to time.Assist in creating and maintaining website content, ensuring accuracy, accessibility, and SEO optimization.Learn and support Blackbaud CRM by performing donor campaign analytics and tracking engagement trends.Utilize CRM tools such as Blackbaud and email automation tools (Acoustic) to engage stakeholders and donors.Track campaign performance and generate analytic reports that inform targeting strategies and enhance audience engagement.Create and maintain social media content calendars, coordinating organic and campaign posts to align with service line and system goals in partnership with marketing colleagues. Support daily management and posting on enterprise social media platforms, responding to inquiries and comments.Develop video and written content for digital and social channels, supporting brand storytelling and engagement.Monitor online feedback across social media, Google reviews, and other digital platforms; respond promptly or route concerns for appropriate follow-up.Maintain Google My Business listings, including verification, updates, and optimization to improve search visibility.Stay informed on current and emerging social media trends, algorithms, and best practices to enhance engagement.Create dashboards and reports to track performance using analytics tools (Piwik Pro, BrightEdge, Mouseflow, etc.) and present findings during monthly service line meetings.Assist in executing SEO optimizations, pulling reports, and identifying opportunities for improvement.Collaborate with service line marketers, brand managers, and the Foundation team to align content with system and philanthropic goals.Maintain the Coffey Content Library and update internal collateral via the Sir Speedy portal.Maintain content and calendars on internal digital displays and ensure messages are timely and accurate.Assist in evaluating, selecting, and implementing new digital tools in collaboration with vendors and IST to ensure compatibility and security.Maintain digital asset libraries and ensure adherence to brand standards across all platforms.Other duties as assignedQUALIFICATIONSThe following qualifications, or equivalents, are the minimum requirements necessary to perform the essential functions of this job:EDUCATION AND FORMAL TRAINING:Bachelor's Degree in Marketing, Communications, or related field requiredWORK EXPERIENCE:2 years' experience in marketing, public relations, journalism or communications is requiredExperience in healthcare or nonprofit is preferredKNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:Ability to work with significant autonomy requiredAbility to perform diverse tasks within tight deadlines without sacrificing accuracy and quality requiredAbility to work well with others on a team requiredExcellent oral and written communication skills requiredBrochure and advertising copywriting, design and layout skills preferredKnowledge of healthcare services and markets preferredExperience in using InDesign, Photoshop, and Microsoft Office software requiredExperience in Illustrator preferredPHYSICAL REQUIREMENTS:Must be able to handle emotional and mental demands of working under pressure of deadlinesMust be able to hear and speak clearlyRequires visual acuity for computer work and ability to sit for long periods of timeMust be able to lift boxes and packages weighing 25 poundsCFVH-2025Required Licenses and CertificationsCape Fear Valley Health System is an Equal Opportunity Employer M/F/Disability/Veteran/Sexual Orientation/Gender Identity