Senior Manager, Marketing Operations

Join BWH Hotels – Where Passion Meets Purpose

At BWH Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality

Job Purpose

We're looking for a strategic and technically proficient leader to drive the development and optimization of modern marketing operations capabilities. This effort is part of a large-scale transformation including a renewed commitment to operational excellence that will accelerate campaign speed-to-market, improve personalization ROI, and enhance customer engagement. This role will lead adoption of Adobe Experience Cloud tools (AEM as a Cloud Service Assets(AEMaaCS), Workfront, Real-Time CDP(RTCDP), Journey Optimizer(AJO), Customer Journey Analytics(CJA)) to enable scalable workflows, personalization, and content velocity strategies leveraging AI and automation. The Senior Manager will collaborate with internal data analysts and external creative and media agencies to deliver integrated marketing solutions that enhance customer engagement and operational efficiency.

Essential Job Results

Serve as the operational bridge between Marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies.
Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies.
Engage with international partners to ensure brand consistency and alignment on operational processes for content creation
Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery.
Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management.
Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content).
Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP; launch and scale journey based orchestrations in Journey Optimizer.
Standardize campaign intake, asset readiness, trafficking checklists, and QA; streamline handoffs to agencies/ad ops.
Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics; collaborate with internal data analysts to translate insights into process enhancements and content investment strategies.
Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies; maintain audit trails in Workfront and AEM.
Act as a player/coach; create SOPs, playbooks, and training materials; mentor team members and build learning paths for Adobe and Workfront certifications.

Experience and Education

Approximately 5+ years in Marketing Operations leadership roles, with proven experience integrating Adobe Experience Cloud and other marketing platforms.
Bachelor's Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.

Skills & Knowledge

Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – Certifications are a plus
Proven administration/configuration experience: Building complex Workfront workflows, proofing, routing, approvals; AEM Assets templates, custom workflows, rendition and tagging automation; Integrated translation automation workflows.
Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs).
Strong process design, workflow orchestration, and governance skills.
Familiarity with privacy regulations, accessibility standards, and compliance frameworks.
Ability to manage projects and collaborate across teams, including internal data analysts and external creative/media agencies.
Excellent communication and organizational skills, paired with strong stakeholder management ability
Understanding of hospitality industry dynamics and personalization strategies.

Other Requirements

This is a hybrid position, requiring an onsite presence approximately three (3) days per week at our Headquarters location (6201 N 24th Parkway | Phoenix | AZ |
Willingness to travel up to 10% of the time.

This position is not eligible for immigration sponsorship.

Benefits Summary for Full-Time Employees

· Medical/Dental/Vision available day one

· Vacation/Sick- accruals start day one

· Paid company holidays and personal holidays to celebrate what's important to you

· 401K - company contribution and match (U.S.)

· Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)

· Employee discounts/hotel discounts

· Free financial and health wellness programs

· Tuition Reimbursement

Equal Employment Opportunity

BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA+ individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company's equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.