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Marketing Copywriter

April Way Media

About Us

We're a fast-growing creator management agency specializing in social media marketing and monetization. We handle everything from social media strategy to content planning for our roster of creators. We're looking for a sharp marketer and copywriter who can craft scroll-stopping content that converts followers into paying subscribers.

The Role

This role focuses on copywriting across Instagram, Twitter, and other platforms for multiple creators, with growth into developing full short-form content concepts and strategy as you prove results.

This isn't a corporate marketing job. You'll be writing copy that drives real revenue, testing what works, and iterating fast. If you perform, this role evolves into a management position leading marketing strategy across our entire creator roster.

What You'll Do

  • Write high-converting captions for Instagram posts and Reels
  • Craft engagement-driven content for Twitter that hooks target audiences
  • Write platform copy optimized for subscriber retention
  • Develop complete content concepts for Instagram Reels (hooks, storylines, CTAs)
  • Test different angles, hooks, and tones across platforms
  • Track performance metrics and refine based on data
  • Create content calendars and posting strategies
  • Collaborate on creator branding and positioning
  • Scale proven frameworks across multiple creators

What We're Looking For

Required

  • 1-2+ years of experience writing social media copy (brand, agency, or freelance)
  • Portfolio demonstrating engaging, conversion-focused writing
  • Deep understanding of Instagram and Twitter algorithms and engagement tactics
  • Ability to write in different voices/personas for different creators
  • Data-driven mindset - you test, measure, and optimize relentlessly
  • Ability to work in-office in Edgewater, Miami (9am-5pm, Monday-Friday)

Bonus Points

  • Experience with short-form video concepts (Reels, TikTok)
  • Understanding of audience psychology and what drives engagement
  • Previous work in creator economy, influencer marketing, or subscription platforms
  • Thrives in fast-paced, high-accountability environments

What We Offer

  • Real ownership: Your copy directly impacts revenue. You'll see results immediately.
  • Fast growth path: Prove yourself and move into head of marketing within 12-18 months
  • Learn the creator economy: Get insider knowledge of one of the fastest-growing industries
  • Direct mentorship: Work directly with agency founders, not buried in a corporate hierarchy

Compensation

  • $60,000 - $75,000 annually, based on experience
  • Performance-based raises as you take on more responsibility
  • Potential to earn significantly more as you move into management

Not a Fit If

  • You need corporate structure and hand-holding
  • You're uncomfortable with adult content (even though it's non-explicit marketing)
  • You can't handle direct feedback or fast iteration
  • You need remote work flexibility

To Apply

Send us

  • Your resume
  • A portfolio or 3-5 examples of social media copy you've written (with performance metrics if available)
  • A brief note (3-4 sentences) on why you're interested in this role

Job Type

Job Type
Full Time
Salary Range
USD 60,000 - 75,000 yearly
Location
Miami, FL, United States

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