Marketing Analytics

Associate Manager, Marketing Analytics

We are seeking an Associate Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond VA or we are open to remote work arrangements This role will be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands What you'll be doing:

• Integrate disparate data sources to analyze campaign performance and consumer response trends
• Incorporate activation objectives historical trends and budget allocations to identify ideal audience strategies
• Combine technical knowledge with business strategy to translate complex analytics into actionable recommendations to optimize future activations