Senior Technical SEO Manager

About Adly 

Adly is a technology, data, and performance driven portfolio of SaaS subscription and content companies. Our founders have built, acquired, scaled, and sold SaaS, Ecommerce, and marketing businesses, and have added several of those portfolio companies into Adly.

Under Adly's current umbrella is a social media growth SaaS business, a technology driven dating platform, a B2B WiFi marketing platform, a Twitter management SaaS business, ad-driven content sites, and several more to come. We utilize a combination of paid media (Facebook Ads, Google Ads, TikTok Ads, and more), organic search / SEO strategy, landing page and funnel CRO, and product design to scale user acquisition and maximize retention across the portfolio.

About this role 

The Senior Technical SEO Manager will lead our technical SEO strategy and execution, optimizing Adly's website infrastructure to improve search engine visibility and drive organic traffic growth. This role requires a deep understanding of technical SEO, a strategic mindset, and hands-on expertise to guide and implement best practices. You will work closely with cross-functional teams, including developers, content strategists, and product managers, to ensure technical SEO aligns with our business objectives.

Responsibilities 

• Technical SEO Strategy: Develop and execute a comprehensive technical SEO strategy that supports our broader SEO and content goals, including keyword targeting, crawl efficiency, site architecture, and schema implementation.
• Website Audits: Conduct regular site audits to identify and address crawl issues, duplicate content, broken links, and other technical issues that may affect search engine rankings.
• Performance Optimization: Oversee and improve website speed, mobile-friendliness, and Core Web Vitals, aligning site performance with SEO best practices.
• Structured Data & Schema Markup: Implement and manage structured data to enhance SERP appearance, using schema markup to improve visibility.
• Monitoring & Reporting: Track, analyze, and report on key technical SEO metrics, identifying trends and opportunities to optimize performance. Use analytics tools like Google Analytics, Google Search Console, and third-party SEO tools (e.g., Ahrefs, SEMrush).
• Collaboration: Work closely with developers to implement technical recommendations, ensuring SEO best practices are followed from initial development through production.
• SEO Innovation: Stay updated with the latest SEO trends, algorithm changes, and best practices. Experiment with new tools and strategies to keep Adly at the forefront of technical SEO advancements.
• Mentorship: Provide guidance and mentorship to junior team members, fostering a collaborative and growth-oriented team environment.

Requirements:   

• Experience: Minimum 7+ years of experience in technical SEO, preferably in an e-commerce or large-scale website environment.
• Technical Expertise: Proven experience with technical SEO tools (e.g., Screaming Frog, DeepCrawl, Google Search Console, Ahrefs and similar). Deep understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Data Analysis Skills: Proficient in Google Analytics, Google Tag Manager, Google Search Console, Looker Studio, and other analytics platforms to monitor and interpret performance data.
• Problem-Solving Skills: Strong analytical skills with a proactive approach to identifying and solving SEO-related issues.
• Communication Skills: Excellent written and verbal communication skills to effectively collaborate with technical and non-technical stakeholders.
• Project Management: Strong organizational skills with experience managing multiple projects, timelines, and deliverables.

Preferred Qualifications:

• Experience with large-scale website migrations and international SEO
• Familiarity with server-side technologies and CMS platforms (e.g., WordPress, Shopify)

What Adly Offers:

• A leadership team that has founded, scaled, and sold several startups and has every intention of continuing to scale Adly into a dominant player in the SaaS and content space
• Small team, plenty of room for career advancement
• A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
• Great opportunities to grow your technical skills and grow into a leader in the growth and marketing space
• Health benefits (medical, dental, vision) (U.S. Only)
• Unlimited PTO
• 401k savings plan (U.S. Only) 
• Competitive bonus structure