E-Commerce Media Buyer

About the Company

Scentiment is one of the fastest growing e-commerce fragrance retailers in the US, recognized for its rapid growth and innovative approach to the online fragrance market.

About the Role

We are seeking a highly skilled

E-Commerce Media Buyer

with proven experience managing and scaling

seven-figure annual ad budgets

. The ideal candidate is data-driven, creative, and has a strong track record of driving profitable growth for e-commerce brands. You will be responsible for building, executing, and optimizing paid media strategies that deliver measurable ROI across multiple platforms.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, launch, and manage large-scale paid media campaigns across Meta (Facebook/Instagram), TikTok, Google Ads, and emerging platforms.
• Develop and implement media buying strategies that align with aggressive revenue and ROAS targets.
• Performance Optimization
• Continuously analyze campaign data to maximize efficiency and scale spend profitably.
• Conduct A/B and multivariate testing across creatives, targeting, placements, and bidding strategies.
• Stay agile with platform changes, algorithm updates, and evolving best practices.
• Budget Management
• Manage and strategically allocate

seven-figure media budgets

across multiple channels.

• Forecast spend and revenue impact, balancing scale with profitability.
• Ensure consistent tracking, pacing, and accountability for all budgets.
• Analytics & Reporting
• Provide in-depth reporting on performance metrics, insights, and optimizations.
• Collaborate with creative and data teams to refine strategies based on measurable outcomes.
• Collaboration
• Partner with designers, copywriters, and content creators to produce high-performing ad creatives.
• Share learnings and insights across teams to drive overall business growth.

Qualifications

• 3+ years of experience

in paid media buying, with a focus on e-commerce/DTC brands.

• Proven success managing seven-figure annual budgets

across Meta, Google, TikTok, or similar platforms.

• Deep understanding of scaling strategies, attribution models, and post-iOS14 tracking solutions.
• Strong analytical skills and proficiency with tools such as Google Analytics, Triple Whale, Northbeam, or similar.
• Excellent communication, organization, and problem-solving skills.
• Ability to thrive in a fast-paced, performance-driven environment.

Preferred Skills

• Experience with Shopify or similar e-commerce platforms.
• Background in creative strategy, UGC-driven campaigns, and influencer/media partnerships.
• Familiarity with CRO and funnel optimization.