Marketing Operations Manager

Marketing Operations Manager

Christmas Air Conditioning & Plumbing | Lewisville, TX (Hybrid)

The Short Version

We’re not looking for a corporate middle-manager or someone who needs permission to move. We need an up-and-coming marketing leader who wants the keys to a high-growth brand and understands accountability comes with autonomy.

You’ll own the day-to-day execution of our entire marketing engine — email, social, SEO, mailers, billboards, partnerships, community events, the works. Our ownership team sets strategy in partnership with you; you turn that strategy into results fast.

You won’t personally execute everything — but you are accountable for everything shipping on time, on brand, and with purpose.

Salary: $80,000 – $100,000 + performance bonus (10% target)

Location: Hybrid - 4 days per week in our Lewisville office or in the field

About Us

Christmas Air Conditioning & Plumbing is a veteran-owned, family-owned company serving North Texas communities including Flower Mound, Argyle, Trophy Club, Lewisville, and surrounding areas.

We’ve built something we’re proud of

• Nearly 50 team members
• Over 3,000 reviews with a 4.9-star average
• A reputation for actually doing what we say we’re going to do

Our Mission

Change lives through the trades. Create smiles. Do it every single day.

Our Core Values

• Serve Others
• Be an Owner
• Keep Promises
• Have Fun

We’re looking for someone who lives these values too.

The Role

Reports to: Ryan (Owner & Fractional CMO)

Works closely with: Nathan (Owner - strategy & creative partner)

Will build: Overseas production team (2–5 people: SEO, web, design, video) alongside Ryan and Nathan

Collaborates with: Field Marketing Specialist (events & logistics)

You’ll have real autonomy here. Strategy and priorities are set collaboratively; executional decisions, day-to-day tradeoffs, and delivery are yours.

As long as you’re coachable, data-driven, and learn from wins and misses, you’ll have the freedom to run.

The Core Pillars

1. Operational Command

You’re the conductor. The marketing calendar lives and dies with you.

• Project Management: Own the master marketing calendar. Mailers, email sequences, social posts, billboards executed cleanly and on time.
• Overseas Leadership: Help hire, manage, and develop an offshore team (2–5 people). Turn high-level strategy into clear, actionable tasks. Perform final quality control on all deliverables.
• Systems Ownership: Run the marketing tech stack. Dashboards, referral programs, Google Business Profile optimization, CRM follow-up sequences (unsold estimates, review requests, member onboarding, etc.).
• Accountability: You don’t have to do everything, but you are responsible for everything getting done.

2. Creative Production & Brand

Working with Ryan and Nathan, you’ll protect and evolve our brand voice across every channel.

• Content Conversion: Partner with our Field Marketing Specialist to turn raw event footage and “boots on the ground” content into high-performing creative assets.
• Channel Ownership: Social (3+ posts/week across Facebook, Instagram, TikTok, LinkedIn), blogs, articles, magazine contributions, and website content.
• Hyper-Local Focus: Lead local partnerships, sponsorships, micro-influencers, and community “Give Back” initiatives like our annual veteran family HVAC giveaway.
• Brand Stewardship: Ensure everything feels local, authentic, and aligned with who we are. Not generic home services marketing.

3. Lead Generation & Testing

You should love testing. We’ll give you room to experiment.

• Experimentation: Pilot new lead gen projects, test local ad channels, and try things that might not work. We’d rather see a finished test than a PowerPoint about one.
• Direct Response: Manage production and targeting for monthly mailers, print magazine ads, and billboards.
• Performance Tracking: Own the data. When a channel is underperforming (looking at you, Google Ads), you dig into the “why” and propose the pivot.
• Email & Nurture: Own all follow-up sequences, unsold estimates, new customers, members, review requests, and monthly promotions.
• Decision-Making: Comfortable working with imperfect data and making informed decisions anyway.

What We’re Looking For

Must-Haves

• 3–6 years of marketing experience in a hands-on, execution-focused role
• Consumer-facing (B2C) marketing experience. You’ve marketed to real people, not businesses
• Operationally sharp. You live in project management tools, never miss deadlines, and juggle multiple priorities without dropping the ball
• Experience managing remote team members, contractors, or freelancers
• Comfortable with marketing technology (email platforms, social schedulers, SEO tools, analytics)
• High bias for action. You prefer shipping over planning
• Valid driver’s license and reliable transportation for field work

Nice-to-Haves

• Home services, HVAC, plumbing, or trades industry experience
• Local SEO expertise
• Event or field marketing experience
• Video or photo content creation skills

The Right Fit

You’re a driver, not a passenger.

You thrive with clear direction but don’t need hand-holding.

You hate red tape but are coachable and learn quickly from misses.

You understand that this business is built on local trust and community reputation.

You want mentorship, growth, and responsibility — not a dead-end middle-management job.

What Success Looks Like in the First 90 Days

• Take ownership of the master marketing calendar
• Audit current channels, systems, and vendors
• Hire and stabilize the overseas production team
• Ship multiple campaigns or live tests
• Establish clear reporting, metrics, and weekly cadence
• Build trust with leadership, field teams, and partners

Compensation & Benefits

Base Salary: $80,000 – $100,000 (based on experience)

Performance Bonus: 10% target tied to performance

Benefits Include

• Health insurance
• 401(k) with company match
• Paid time off
• Company phone & laptop
• Mileage reimbursement for field work