PPC Manager - Supplements Industry

We are seeking a skilled and data-driven PPC Manager to join our growing supplements company. The ideal candidate will be responsible for developing, implementing, and optimizing our pay-per-click advertising campaigns across various digital platforms.

Responsibilities

Develop and execute PPC strategies to achieve our business objectives, including lead generation, sales growth, and brand awareness in the supplements market.
Manage and optimize campaigns across multiple platforms, including Amazon, Google Ads, Bing Ads, Meta and other social media advertising channels.
Conduct thorough keyword research specific to the supplements industry and target audiences.
Collaborate with internal teams to create compelling video, webpage and ad copy that resonates with health-conscious consumers and complies with industry regulations.
Monitor and analyze campaign performance, adjusting bids, budgets, and strategies to maximize ROI.
Perform A/B testing on ads, keywords, and landing pages to improve engagement and conversions.
Track and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations for improvement.
Stay updated on the latest trends in PPC advertising and the supplements industry designing and implementing innovative strategies.
Collaborate with the marketing and sales teams to ensure PPC efforts align with overall marketing goals and brand messaging.

Requirements

Bachelor's degree in Marketing, Digital Media or related field
Proven experience as a PPC Manager or Digital Marketing Specialist, preferably in the health and wellness sector.
Proficiency in PPC platforms such as Amazon Ads (MUST HAVE), Google Ads, Bing Ads, and social media advertising tools.
Amazon store management experience.
Strong analytical skills with experience in data analysis and reporting.
Excellent knowledge of SEO principles and their application to PPC campaigns.
Familiarity with analytics tools like Google Analytics, Helium 10, and data visualization software.
Outstanding communication skills and ability to translate complex data into actionable insights.
AdWords certification is a plus.
Must be willing to work in office 5 days/week and be within a 45 minute commute of Middlesex, NJ.

Skills

Analytical thinking with strong mathematical abilities.
Creativity in developing unique ad strategies for the supplements market.
Attention to detail in managing multiple campaigns simultaneously.
Ability to work independently and as part of a team.
Excellent time management and organizational skills.
Adaptability to rapidly changing digital advertising landscapes.

If you are passionate about digital marketing, have a keen interest in the supplements industry, and thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity to drive our company's growth through effective PPC management.

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PPC Manager/Paid Digital Advertising Manager