Email Marketing Manager

Email Marketing Manager

We are seeking a skilled Email Marketing Manager to join our team at The Villages. In this role, you will be responsible for creating engaging email campaigns that drive customer engagement and sales.

Key Responsibilities

• Create consistent digital/email marketing experiences aligned with The Villages brand and culture.
• Build user-friendly email templates and campaigns using dynamic content segments.
• Perform list segmentation and create triggered email campaigns.
• Test email templates across devices and email clients.
• Optimize performance using A/B and Champion/Challenger testing plans.
• Accurately manage, retain, and grow our subscriber list.
• Create campaign reports and analyze performance trends against benchmarks.
• Assist leadership team in email vendor relationship management and training.
• Ensure output aligns with company policies and industry best practices.

Requirements

• Bachelor's degree (B.A.) or equivalent from four (4) year college or technical school and three (3) years digital marketing experience focused on email marketing; or seven (7) years equivalent combination of education and experience.
• Degree in marketing, communications, advertising, or related fields preferred.
• Must be proficient in a host of software applications, including Microsoft Office Suite, MAC applications, end-to-end mass email marketing platforms like Sailthru, Campaign Monitor, Constant Contact, MailChimp.
• Experience using CRM solutions like Lasso, Salesforce, Hubspot, Monday and HTML preferred.