Digital Business Development Manager (West)
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Position Summary
The Business Development Manager (BDM), Digital Solutions for Enterprise Solutions (DSO) is responsible for developing, expanding, and supporting digital innovation and revenue growth exclusively within Dental Service Organizations across NAM. This role focuses entirely on the DSO business and does not support private practice. The BDM engages directly with national and multi-regional DSO leadership teams to advance digital workflows, drive adoption of Straumann Group’s digital portfolio, and support execution of enterprise-level initiatives that improve clinical, operational, and financial outcomes.
Reporting to the Sr. Director Strategic Growth (East/West), the BDM collaborates closely with Enterprise Solutions leadership, Key Account Managers (KAMs), Customer Success Managers (CSMs), Digital Marketing, Product Marketing, Training & Education, and field-based digital teams to accelerate growth, support digital transformation, and ensure aligned execution across the broader organization. This position requires up to 40% travel. The ideal candidate will live within 50 miles of a major airport.
Job Responsibilities
- Enterprise-Level Digital Sales & Strategic Partnerships
- * Lead digital business development activities exclusively within DSOs, driving adoption of Straumann Group’s digital ecosystem across national and multi-regional partner organizations.
- Engage DSO executive leadership to identify digital workflow opportunities, evaluate organizational needs, and position Straumann Group as a strategic digital partner.
- Manage complex, multi-stakeholder sales cycles across enterprise customers, ensuring alignment from initial opportunity identification to successful implementation.
- Drive achievement of digital hardware, software, and workflow KPIs across the Enterprise Solutions business.
- DSO Digital Workflow Expansion
- * Assess digital maturity within targeted DSOs and recommend tailored strategies for adoption, expansion, and optimization of digital workflows.
- Support enterprise-level onboarding and implementation of digital solutions, ensuring continuity between sales, training, product, and customer experience teams.
- Partner with field sales leadership (DSS, Straumann, Neodent, and ClearCorrect teams) to ensure consistent pipeline generation, coordinated account activity, and unified messaging for DSO partners.
- Cross-Functional Collaboration & Alignment
- * Serve as the primary bridge between Enterprise Solutions and all internal digital stakeholders, ensuring seamless communication and strategic alignment across NAM.
- Partner with Digital Marketing to develop and refine fleet-wide adoption campaigns, educational materials, and enterprise-focused programs.
- Collaborate with Product Marketing and internal Training & Education to ensure DSO customers and internal teams are equipped with the tools, curriculum, and support needed to optimize digital workflows.
- Business Development Strategy & Market Insights
- * Develop enterprise-level business plans that support revenue growth, digital workflow penetration, and strategic account expansion.
- Monitor DSO industry trends, competitive digital offerings, and evolving technological needs, sharing insights with leadership to shape future digital roadmap decisions.
- Support the creation and rollout of strategic sales tools such as playbooks, workflow maps, decision frameworks, or digital adoption programs customized for DSOs.
- Special Markets Integration
- * Work closely with Enterprise Solutions leadership to ensure all digital targets, initiatives, and rollout strategies are integrated into broader national DSO priorities.
- Support enterprise opportunities for Straumann, Neodent, and other digital-enabled solutions.
- Customer Experience & Education
- * Strengthen the Straumann digital value proposition by collaborating with Customer Support, Technical Training, and Education teams.
- Ensure DSOs receive a best-in-class onboarding experience and ongoing digital support that promotes successful long-term adoption.
- Identify, cultivate, and support Key Opinion Leaders (KOLs) who reinforce digital strategy and deliver education within DSO networks.
- Event, Program, and Initiative Support
- * Represent Digital Solutions at key enterprise events, DSO leadership meetings, national sales meetings, trade shows, and strategic summits as needed.
- Contribute to the development and execution of enterprise-specific digital education programs and national initiatives that support Enterprise Solutions.
- Other duties as assigned.
The responsibilities listed herein are not intended to be a comprehensive list of the duties and responsibilities of the position. The duties and responsibilities may change without notice.
Physical Attributes
Work Environment
- Field-based role supporting distributed DSO partnerships across NAM.
- Home-office plus regular travel to partner headquarters, regional offices, training centers, and industry events.
Minimum Qualifications
- Bachelor’s degree in any discipline
- 3+ years of experience in digital dental technology, medical device, business development, or enterprise-level sales.
Preferred Qualifications
- Demonstrated success navigating complex organizations, preferably within DSOs or Special Markets.
- Proven ability to operate autonomously while managing multiple priorities across diverse stakeholders.
- Strong project management, communication, and presentation skills.
- Ability to influence without authority and build trust with executive-level decision makers.
- High digital aptitude with the ability to learn and teach complex clinical and operational workflows.
- Strong understanding of DSO structures, challenges, and decision-making processes.
- Ability to translate digital solutions into clear business, clinical, and operational value for enterprise partners.
- Exceptional interpersonal skills with the ability to navigate various leadership levels within large organizations.
- Results-driven mindset with a proactive, solutions-oriented approach.
- Strong analytical and strategic thinking capabilities.
- Ability to drive cross-functional alignment and lead through influence.
- Strong organizational skills and attention to detail.
Annual base salary range: $124,110 - 151,690+ $40,000 commission range at plan.
The final base pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.
Vehicle reimbursement plus mileage is also provided.
Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.
- Very Competitive total compensation plans (some positions include discretionary performance bonuses or Performance Share Units).
- A 401(K) plan to help you plan for your future with an employer match
- Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
- Generous PTO allowance - plenty of time to recharge those batteries!
Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.
Job Type
- Job Type
- Full Time
- Salary Range
- USD 124,110 - 151,690 yearly
- Location
- San Francisco, CA
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