Creative Marketing Lead

As our Creative Marketing Lead, you will own

• Concept development

Unique campaign ideas, angles, and creative directions that feel distinctly Säker.

• Email marketing

Writing, structuring, and optimizing flows and campaigns in Klaviyo.

• Paid social strategy

Meta ads concepts, testing angles, creative briefs, and iterative optimization.

• Seasonal launches

Storytelling, sequences, and visuals for new colors, new films, and product releases.

• Brand storytelling

Helping define how Säker communicates its values, aesthetics, and product purpose.

• Creative direction

Collaborating with our photographers, filmmakers, and designers to bring ideas to life.

What success looks like

You create work that makes people stop, feel something, and remember the brand.

Not because it chases a trend or a hack, but because the idea behind it is strong.

We don’t measure success only through click-through rates or last-click conversions.

That matters, but it’s not the point.

The point is to build concepts and campaigns that stand out, travel on their own, and make Säker feel different from anything in the pet industry.

Success in this role means

• Ads that perform because the angle is original, not because they follow a formula
• Creative that strengthens the brand long term, not just the metrics short term
• Emails that feel intentional, premium, and worth opening
• Launch storytelling that feels cohesive, crafted, and unmistakably Säker
• Concepts that elevate us beyond the “pet gear” world and firmly into outdoor culture

The goal isn’t to make more noise.

The goal is to make work that leaves a mark.

To learn more about the role

https://sakercanine.com/pages/creative-marketing-lead