Senior Analyst, Digital Marketing

Senior Analyst, Digital Marketing Job Description

We are looking for a motivated and detail-oriented SEO & AI Optimization Specialist with 3–6 years of hands-on experience to support the execution of our SEO and GEO initiatives across global client engagements.

The ideal candidate should have strong foundational knowledge in technical SEO, on-page optimization, keyword research, competitive analysis, and reporting, coupled with the ability to collaborate effectively with cross-functional teams.

Responsibilities

• Implement on-page SEO, AEO, and GEO best practices including metadata optimization, header structuring, content hierarchy, and internal linking.
• Conduct keyword research and mapping to support content planning and ongoing optimization.
• Perform in-depth competitor analysis to identify ranking opportunities, keyword gaps, content strategies, and SERP patterns.
• Conduct comprehensive website audits and provide recommendations on opportunities.
• Coordinate with developers to ensure technical recommendations are understood, prioritized, and implemented correctly.
• Validate SEO requirements during website updates, new feature releases, and CMS changes.
• Track and analyze organic performance using GA4, Google Search Console, Semrush, Ahrefs, Looker Studio, and other enterprise tools.
• Prepare structured, actionable reports highlighting insights, trends, issues, and optimization opportunities.
• Support link-building initiatives, track backlink profiles, and help maintain link quality.
• Identify opportunities for brand mentions and content outreach.
• Work closely with content, development, design, and marketing teams to ensure seamless execution of SEO tasks.
• Communicate findings and recommendations clearly to internal stakeholders.
• Stay updated on algorithm changes, SERP updates, internet marketing industry trends, and evolving SEO practices.
• Experiment with new optimization methods, tools, and techniques to enhance organic performance.