Marketing Director - US

Pixi Inc. – Los Angeles, California (On-site)

Our Company

Pixi Beauty is one of the fastest-growing independent beauty brands, globally recognized for our skin-loving makeup and skincare solutions. As we expand in the US market, this role plays a critical part in bringing the Pixi experience to life through community, creators and elevated eventing.

THE ROLE

Reporting directly to the Chief Marketing & Culture Officer, the Marketing Director - US leads the execution and rollout of Pixi’s global marketing plans across the United States, with a major focus on eventing, creator relations, reporting and accountability. This role is the senior day-to-day lead in LA, ensuring the US marketing team is organized, aligned, delivering on time and working at the level expected of a global beauty brand.

Key Responsibilities

• Team Leadership & Accountability
• Lead, support and mentor the US marketing team while setting clear expectations and workflows.
• Establish a culture of accountability, ensuring each team member understands deliverables, timelines and KPIs.
• Serve as the senior point of contact in LA for cross-functional teams, ensuring strong alignment despite time-zone differences.
• Reporting, Tracking & Performance Management (Top Priority)

Reporting is a core responsibility of this role and essential for keeping the US team aligned, consistent and accountable.

• Own weekly and monthly reporting across:
• Influencer activity and deliverables
• Creator content and performance
• Event attendance, impact and content output
• PR sample sends and asset needs
• Campaign execution status
• Affiliate and virtual event performance
• Deliver structured, concise and insight-led updates to the CMCO and global leadership.
• Implement reporting systems and routines that ensure nothing falls through the cracks.
• Identify gaps quickly, escalate risks and propose solutions to keep workstreams on track.
• US Market Execution & Rollout
• Implement global marketing plans into strong, timely, on-brand US execution.
• Ensure all components (events, creator activity, PR support, content, social, seeding) are delivered accurately and punctually.
• Align closely with global direction while activating relevant local opportunities that enhance impact.
• Influencer, Creator & Community Execution
• Build and deepen relationships with US creators, influencers, VIPs and affiliates.
• Oversee daily gifting, seeding, creator communication and content support.
• Ensure community remains central to everything we do, reinforcing loyalty and brand affinity.
• PR Support & Sample Management
• Manage product allocations, sample coordination and shipping for press, creators and partners.
• Ensure all assets, images, messaging and product lists are accurate and delivered on time.
• Keep an organized and well-tracked system for US sample inventory and outgoing shipments.
• Events & Experiential Leadership
• Weekly Influencer Events
• * Develop and execute weekly events across key US markets targeting local creators.
• Build concepts tied to launches, seasonal themes, cultural moments and community needs.
• Oversee all logistics: RSVPs, timelines, budgets, vendor partners, content capture and recaps.
• Boutique Event Maximization
• * Turn Pixi boutiques into ongoing creator hubs with consistent, intimate, high-impact events.
• Host creator gatherings, meet-ups, tutorials, mini masterclasses and content sessions.
• Ensure boutiques feel welcoming, elevated and aligned with Pixi brand values.
• Virtual Masterclasses & Affiliate Engagement
• * Plan and host virtual sessions for affiliates and creators tied into:
• Launches
• Campaign themes
• ShopMy programs
• Seasonal education moments
• Coordinate presenters, product lists, assets, run-of-show and creator follow-ups.
• Event Reporting
• * Provide next-day highlights and insights following every event.
• Deliver full event reports weekly, including content output, creator engagement, impact and recommendations.
• Campaign Rollout & Cross-Functional Delivery
• Implement US deliverables for global campaigns (assets, timelines, content needs, seeding, creator involvement).
• Work closely with Creative, Digital, Social, Operations and Education to ensure readiness.
• Flag bottlenecks quickly and keep all teams aligned.
• Brand Stewardship
• Uphold Pixi’s tone, aesthetic and values across all US execution.
• Ensure creator and community experiences consistently reflect Pixi’s warm, elevated, skin-loving brand identity.

Qualifications

Experience

• 7–10 years of experience in beauty or a related consumer category, with deep involvement in:
• Event production
• Creator/influencer programs
• Community building
• Campaign execution
• Experience leading teams and managing high-volume execution

Skills & Attributes

• Highly organized, structured and detail focused.
• Strong communicator with natural leadership presence.
• Exceptional project management skills with the ability to prioritize across multiple workstreams.
• Strong people skills and relationship-building ability.
• Passionate about beauty, creators and building community.