VP Marketing - Coors Family of Brands

Requisition ID: 36989

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights

In the role of Vice President Marketing, Coors Family of Brands working in Chicago you will be part of the Americas Marketing team. This role encompasses leadership of Coors Light and Coors Banquet, as well as oversight of marketing for any future Coors brand launches.

This position reports to Sofia Colucci, Chief Marketing Officer and works closely with our sales, innovations, field marketing, and shopper marketing teams.

What You’ll Be Brewing

• Define the strategic direction for the Coors family of brands and establish clear, consistent brand positioning in collaboration with brand teams and directors across all consumer touchpoints; build a vision, a long-term strategy and annual operating plans
• Build modern, creatively effective best-in-class marketing platforms, campaigns and programs that connect with both current and new beer drinkers
• Build business plans that demonstrate deep consumer and commercial knowledge across all elements of the marketing mix
• Integrate brand plans and activities with cross-functional teams, ensuring alignment of resources and financial planning to achieve business objectives.
• Partner with Sales leadership to ensure brand plans are executable and clearly communicated to Key Accounts, Distributor Sales Organizations, and the broader distributor network.
• Maintain strong stakeholder relationships, including Sales VPs, Key Accounts, Marketing VPs, distributors, and retailers, to drive alignment and flawless execution.
• Deliver against volume, profit, and brand health targets by leading execution across all elements of the marketing mix.
• Lead collaboration with internal and external partners, representing Coors in Brand and Innovation Councils and global forums to share best practices and influence international strategies.

Key Ingredients

• Education: Bachelor’s degree in marketing, business or other related field; or equivalent in experience
• Experience: 10 or more years of relevant brand marketing experience, with a proven track record of leading strategic initiatives and delivering business results; CPG brand marketing strongly preferred
• Leadership: Demonstrated ability to lead cross-functional teams and influence senior stakeholders through valuing and respecting differences and believing everyone’s unique differences is the key to collaboration and a winning team culture
• Expertise: Strong understanding of brand positioning, marketing mix, and integration with sales and distribution networks; a disruptive thinker with a growth mindset who is constantly pushing to learn and elevate the marketing craft
• Commercial and creative strength – Need a marketer who can seamlessly blend both the creative and business realities, who can think creatively as well as commercially
• Love for beer and the beer category: We are looking for someone that understands our consumer and can relate and connect with beer drinkers
• Communication: Exceptional ability to build relationships and communicate effectively across internal and external partners.

Beverage Bonuses

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

#LI-JK1

#LI-Hybrid

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected].

Pay and Benefits

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $263,200.00 - $345,400.00 (posting salary range) + 45% target short term incentive + $175,000 USD target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.