Digital Marketing Manager

Position Title: Digital Marketing Manager

Requisition ID: R100851

Location: Irvine, CA

Full/Part-Time: Full time

About Us

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

This is a player/coach marketing position that will play one of the lead roles in driving both strategy and execution of planning, activation, and optimization of our clients’ digital marketing efforts. As a Digital Marketing Manager, you will bring extensive consulting, technical, functional, and product expertise for live entertainment clients. You will also serve as an integrator between business requirements and ad tech platforms, helping to create digital marketing solutions to meet clients’ growing needs. You will play a key role across multiple clients, driving client education, thought leadership, and campaign implementation. Your strengths in multiple digital marketing platforms including Meta, Google Ads, and DV360 will contribute to your success.

This position will work closely with other members of the digital media team, sales, and report to the Director of Marketing Services.

Duties

Team Management

Develop and manage a team of digital specialists to perform at a high-level servicing clients
Serve as an escalation point to handle specialists’ issues
Train new specialists on advertising platforms and implementing best practices

Successful Digital Marketing Sales and Campaign Implementation

Serve as one of the team development members who also acts as the strategic, tactical and technical digital marketing leads for multiple accounts with a focus on generating ticket sales for college athletics and live entertainment
Drive strategy as well as set-up, manage, and optimize of paid media campaigns
Build strategic recommendations – to elevate conversions and performance marketing goals
Own executive client conversations during development, execution, and post-campaign stages
In concert with other members of the programmatic team, take a “big picture” perspective and seek to maximize our total digital marketing return

Strategic Client Education and Consulting

Educate clients on industry trends, best practices, campaign performance, new services and opportunities
Unlock new strategic initiatives and testing with new products from Google and Facebook
Create and present client educational case studies and successes

Thought Leadership

Consult with and help drive new strategic objectives within the organization
Serve as one of the team leads to achieve company goals and objectives
Manage team duties and tasks, and coach others to execute alongside cross-functional team members

Required Qualifications

6+ years in a hands-on role with digital marketing/programmatic campaigns at an agency, marketer, or demand side platform.
High attention to detail, top-notch analytical skills, and the ability to make data-driven decisions
Experience launching and managing paid social (Meta, TikTok), search (Google Ads), and DV360 campaigns
Strong grasp of the overall digital marketing ecosystem and the role that paid social and programmatic play within
A passion for college athletics and the entertainment business and a strong understanding of live entertainment
Outstanding communication, sales presentation and interpersonal skills (both written and oral)

Preferred Qualifications

Experience with or significant exposure to college athletics and live entertainment industry
Experience building media plans and meeting campaign performance goals
Experience with ROAS measurement and reporting
Exposure to offline marketing channels & tactics
Google Ads and Google Analytics experience and certification

The approximate national base pay range for this position is $85,000 to $105,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Equal employment opportunity, including veterans and individuals with disabilities.