Digital Marketing Intern

TITLE: Digital Marketing Intern

STATUS: Seasonal (May 26-September 4, 2026), Full-Time

LOCATION: In-Person

REPORTS TO: Digital Marketing Manager

DEPARTMENT: Marketing

COMPENSATION: $3150 stipend tax-exempt, scholarships available

BENEFITS (SUMMER ONLY): Housing, three meals a day, free access to classes, performances, talks, and studio usage. Travel stipend provided ranging from $0-$500.

SCHEDULE: (6) Day work week averaging 48-55 hrs

POSITION OVERVIEW

Jacob’s Pillow seeks a proactive and detail-oriented Digital Marketing Intern to support the organization’s digital marketing efforts and enhance its dynamic digital presence. Reporting to the Digital Marketing Manager, this intern will also work closely with the Director of Marketing and Digital Marketing Coordinator, contributing to a collaborative team focused on expanding audience reach through strategic digital initiatives.

RESPONSIBILITIES

• Email Marketing & Campaign Support
• Draft compelling, on-brand copy for email campaigns and create layouts that reflect Jacob's Pillow’s visual identity and messaging.
• Assist in the planning, scheduling, audience segmentation, and review routing for campaigns.
• Support on the design of visually engaging assets for email campaigns, ensuring alignment with the Pillow’s brand style and enhancing the overall impact of each message.
• Coordinate with teams across the organization to integrate content into campaigns that promote specific events and programs.
• As skills develop throughout the internship, the intern will build campaigns independently, including copywriting, designing layouts, and managing the review process across multiple stakeholders.
• Website Content Management
• Update and maintain program pages, event listings, and the calendar on the Jacob’s Pillow website, ensuring accuracy and timeliness.
• Develop writing skills by contributing blog posts that highlight key programs, artists, and events, improving SEO and user engagement.
• Brainstorm and propose creative new blog content ideas that align with Jacob’s Pillow’s mission and audience interests.|
• Graphic Design & Digital Asset Creation
• Create and update design elements for email campaigns, campus screens, event slideshows, and other digital platforms.
• Assist the Digital Marketing Manager in fulfilling digital design and visual storytelling requests.
• Livestream Support
• Assist the Digital Marketing team in managing livestreamed performances throughout the summer.
• Engage with livestream viewers, providing real-time support to enhance the virtual audience experience.
• Help manage the Pillow's general email inbox for technical support inquiries from viewers.
• On-Campus Support and Intern Program Responsibilities
• Provide support during on-campus events by assisting Digital Marketing Coordinator with digital signage, enhancing the visitor experience through clear and cohesive messaging.
• Represent Jacob’s Pillow at select on and off-site events, assisting with community outreach and brand awareness efforts.
• As a member of the intern class, you will be required to participate in general festival-related duties that aim to broaden your scope and understanding of the various arts administration roles that exist within this field as time allows and requirements evolve. These will include but are not limited to giving campus tours, golf carting patrons, handing out tickets at will call and other ways to interact with guests, moving chairs, setting up for events, errands, and transporting artists. Training will be provided prior to participation in these activities, and while these duties will be a part of your overall experience, you will still spend the majority of your time within your primary assigned role.
• 5-8 hours a week will be dedicated to participating in weekly seminars, career building conversations, attending dance classes, lectures, and performances.

REQUIRED QUALIFICATIONS

• Creative and adaptable, able to work both independently and collaboratively.
• Strong interest in digital marketing within arts and culture organizations.
• Interest in email marketing, website content management, and graphic design.
• Willingness to learn and grow in a dynamic, fast-paced environment.
• Basic understanding of digital marketing principles.

PREFERRED QUALIFICATIONS

• Experience with design tools such as Canva, Adobe Creative Suite or similar.
• Familiarity with email marketing platforms (e.g., Mailchimp, Prospect2) or willingness to learn.
• Interest in developing skills in copywriting, visual layout, and campaign management.
• Interest in visual storytelling and writing in a consistent brand voice.

SKILLS AND ABILITIES

• Strong written communication
• Creativity and ability to propose new ideas; understanding of basic graphic design principles.
• Detail-oriented with strong organizational skills and ability to manage multiple projects and deadlines effectively.
• Collaboration and teamwork across departments/teams.
• Committed to a culture of continuous learning and growth, with a focus on advancing Inclusion, Diversity, Equity, Accessibility, and Belonging efforts, while fostering a welcoming, equitable, and supportive environment where everyone feels valued.

This internship provides immersive, hands-on experience across key areas of digital marketing, including email campaigns, website content, and graphic design. It’s an ideal opportunity for individuals interested in starting and building a career in digital marketing and/or arts administration.

WORKING CONDITIONS / PHYSICAL DEMANDS

• Office setting: Remaining in a stationary position for extended periods of time, moving within the office space as necessary. Shared working space with others in close proximity.
• Limited access to air conditioning in summer months in accommodations and office spaces.
• Frequent interruptions.
• Working semi-regularly outdoors in all weather conditions, including inclement weather.
• Working semi-regularly in wooded areas with exposure to native wildlife, including, but not limited to, rodents, ticks, and mosquitos.
• Ability to work evenings and weekends.
• Not sure you meet 100% of the qualifications? Research shows that men apply for jobs when they fulfill an average of 60% of the criteria, but women tend to apply only if they meet 100% of them. Yet, people who are systematically marginalized tend only to apply if they meet every requirement. We encourage you to apply if you believe you could excel in this role. Please use your cover letter to tell us about what you hope to bring to this role. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.

APPLICATION PROCESS

• Video and/or audio applications are welcome (though not required), in addition to written expressions of interest.
• Interview Stages:
• (1) A virtual interview with the direct supervisor (~30 minutes) to discuss the candidate's interest in the internship, availability, basic qualifications, and any experience with digital marketing. This is also an opportunity for the candidate to ask questions about the role and Jacob's Pillow.
• (2) A virtual interview with the direct supervisor and 1-2 other members of the Marketing team (~45 minutes) to review skills in email marketing, website content management, and design, discuss collaboration and creative thinking, and explore how the candidate approaches multi-step projects.
• (3) If needed, the direct supervisor may request a third virtual interview (~20-30 minutes) with either just the supervisor or the supervisor and Director of Marketing to clarify experience or skills and finalize fit for the role.
• Additional Documents:
• We may ask for a writing sample or design sample to better understand your expertise and fit for the role.
• Accessibility Accommodations:
• Should you require any accommodations to facilitate your application, please don’t hesitate to reach out to us at [email protected]. We are committed to providing support throughout the application journey, whether that’s through email, a phone conversation, or a video call.