Events Manager, Events & Tradeshows

Position Description

Homecare Homebase (HCHB), a subsidiary of Hearst Corporation, is the industry leader in home-based care software, delivering innovative, cloud-based solutions that empower agencies to improve clinical, financial, and operational outcomes. As HCHB continues advancing technologies like Ambient Scribe and Intake Central to improve efficiency and reduce burden across home-based care, our Events & Tradeshows program plays a critical role in brand visibility and qualified pipeline generation.

We are seeking a proactive, highly organized Event Manager, Events & Tradeshows to lead all national and state-level in-person events with a core focus on lead generation, revenue impact, and sales partnership. This role manages all aspects of live events: including planning, budgeting, logistics, and execution. This role supports the HCHB User Conference tradeshow floor and sponsorships opportunities. The ideal candidate is detail-oriented, independent, relationship-driven, and confident managing high-visibility events across the country.

Essential Duties & Responsibilities

Event Management: In-Person Tradeshows

Independently plan, coordinate, and execute 20–25 small state shows and 6-7 large national shows annually.
Lead booth planning, structure design, asset management, shipping, and onsite logistics to ensure seamless execution.
Source venues and coordinate private dinners, receptions, and networking activations supporting pipeline goals.
Create and distribute Outlook invites for each event, including all relevant event details.

Lead Generation & Sales Collaboration

Execute on tradeshow strategies set forth by the Director of Lead Generation that drive MQLs, SQLs, and measurable pipeline growth.
Partner with Sales, AEs, and BDRs on pre-show enablement, staffing plans, and lead expectations.
Own creation and management of lead capture tools and ensure timely uploads.
Conduct pre-show meetings (45–60 days out) and post-show meetings to review results, follow-up actions, dinners, and leads.
Track and report event ROI, CPL, and performance insights.

Operations, Logistics & Budget

Manage all event budgets, contracts, vendor relationships, and timelines.
Oversee shipping calendars, freight coordination, and onsite toolkits.
Maintain event calendar, inventory tracking, and asset library.
Provide monthly budget and project status reports.

Communications & Planning

Create event communication plans for each show.
Send “Know Before You Go” packets with confirmations, schedules, booth details, and lead tools 30 days prior to event
Ensure all sales attendees are informed, prepared, and aligned.
Support annual End-of-Year Planning to evaluate event performance and recommend next year’s strategy

Lead Tracking, Reporting & Data Integrity

Manage lead capture sheets ensuring immediate BDR access.
Provide monthly numbers for event pipeline influence to be presented at leads meetings with the Director of Lead Generation
Send final show lists to Hubspot for nurturing

User Conference (UC) Commons Support

Assist with UC tradeshow floor planning, booth assignments, sponsorship sales, vendor coordination, and technology logistics.
Support partner experience and ensure strong attendee engagement.
Collaborate with Director of Corporate Events.

Sales Team Training & Support

Train new sales reps on event best practices, lead capture and set up
Act as primary contact for all tradeshow processes and tools.

Relationship & Vendor Management

Build strong relationships with associations, organizers, and vendors.
Maintain cost-effective and reliable vendor partnerships.

Travel

Travel as required to support onsite tradeshow execution.

Required Skills

Highly organized, detail-oriented, and able to manage multiple projects.
Strong written and verbal communication skills.
Ability to work independently in fast-paced environments.
Proficiency in Microsoft Office; ability to learn event tech tools.
Comfortable managing budgets and contracts.
Strong collaboration skills with Sales, BDRs, Marketing, and Executives.

Experience

Bachelor’s degree preferred (business, marketing, communications) or equivalent experience.
5+ years in event management, marketing, tradeshow logistics, or sales/marketing support.
Proven experience owning budgets and logistics for multiple events.
Experience with CRM/lead capture tools (HubSpot/Salesforce preferred).
Willingness to travel for national and regional events.

What Success Looks Like

Events generate meaningful pipeline, MQLs, SQLs, and revenue opportunities.
Tradeshows run smoothly, on budget, and aligned with HCHB brand standards.
Sales teams are fully prepared with pre- and post-show structure.
Lead capture is accurate, timely, and optimized through BDR follow-up.
Event performance and ROI improve quarter-over-quarter.
HCHB event presence reflects innovation, professionalism, and differentiation.

About Us

Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation is a market leader in healthcare software development providing mobile cloud-based solutions for clinical, operational, and financial improvement of home-based care throughout the United States. Our software enables real-time solutions for wireless information exchange and communication between the office and clinicians in the field.

Our success is fueled by our talented teams that are driven by their passion to make a difference in patient care. Our employees work in a culture that is guided by our CARES values: Care, Act, Respect, Excel, and Smile (a positive attitude). If you want to work in a role where your skills have a direct influence on empowering patient care, Homecare Homebase is the next step in your career.

What You Can Expect from Us

At Homecare Homebase, we don't just help our clients succeed; we help our employees succeed. Competitive pay, robust benefits, and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.

Our Team Members Also Enjoy

Meaningful work. Our employees often tell us that their work gives them a sense of purpose because it makes a difference in the lives of clinicians and home-based care staff, as well as the patients they serve.

Leaders who care. President Luke Rutledge has continued the mission to create a culture that cares – one that appreciates and looks after its people. As a result, being an employee of HCHB feels like being a member of the family.

Flexibility. We value work-life balance because we know that happy employees create happy clients. That's why Homecare Homebase offers both full and part-time career opportunities to fit life's unique demands.

A company that gives back. Every year, Homecare Homebase proudly supports numerous charitable fundraising initiatives that align with our mission of empowering exceptional care and helping others in need.

Sound like a good fit? We’d love to hear from you.

HCHB requires all applicants to be US citizens or have a green card allowing them to work in the US without being subject to export control restrictions.