Digital Marketing Specialist

Reports to: Marketing Manager

Division: Business Development and Marketing

Position Classification: Exempt, Full-Time

Fields: Medical Devices, In-Vitro Diagnostics - Healthcare

Location(s): Hybrid (on-site two days per week, Rockville, MD office)

Job Description

Summary/Objective

The Digital Marketing Specialist plays a central role in driving GMED’s digital visibility, lead generation, and content performance. Working closely with Certification, Operations, and Business Development, this role manages content creation, SEO, automation workflows, and analytics across WordPress, email platforms, and social media.

Essential Functions

• Digital Growth & SEO
• Lead GMED’s digital growth and SEO strategy to increase visibility, organic traffic, and qualified leads.
• Conduct keyword research, competitor analysis, and SEO audits.
• Optimize site structure, metadata, landing pages, and content performance.
• Content & Website Management
• Manage the editorial calendar and oversee content production.
• Publish, format, and update content on WordPress; perform basic front-end tasks.
• Support creation of layouts for newsletters, campaigns, and social posts.
• Marketing Automation & Lead Nurturing
• Build automated workflows in Odoo/Mailchimp to nurture and qualify leads.
• Segment audiences, run A/B tests, and optimize email sequences for conversion.
• Build segmentation strategies and behavioral triggers supporting the customer journey.
• Analytics & Reporting
• Manage dashboards (Google Analytics, SEMrush, etc.) and track key KPIs.
• Produce monthly reports and provide data-driven recommendations.
• AI-Driven Marketing
• Use AI tools to accelerate content creation, SEO analysis, campaign testing, and personalization.
• Implement AI-based optimizations for user experience, lead scoring, predictive segmentation, and content performance.
• Monitor emerging AI technologies to strengthen GMED’s digital competitiveness.
• Collaboration
• Ensure consistent brand messaging across all channels.
• Partner with internal teams to support global marketing priorities.

Who You Are

Core Competencies

• Strong WordPress and SEO expertise
• Experience with automation platforms (Odoo, Mailchimp)
• Solid analytics and reporting skills
• Familiarity with AI marketing tools (e.g., ChatGPT, Jasper, SurferSEO, predictive analytics)
• Strong communication, organization, and project-management abilities
• Ability to work independently in a fast-paced environment

Job Specific Competencies

• Strong technical expertise with WordPress.
• Proficiency with design tools such as Photoshop, InDesign, Illustrator, and Canva.
• Solid understanding of core SEO principles and web analytics (e.g., Google Analytics, Google Ads, SEMrush, Yoast, Hotjar…).
• Experience developing email content within automation platforms such as Mailchimp or Odoo.
• Hands-on, self-driven marketer with excellent project management abilities.
• Exceptional time-management and organizational skills.
• Ability to work independently in a fast-paced, digital-first environment.
• Analytical mindset with the ability to translate data into actionable insights.
• Detail-oriented with strong quality-control habits
• Strong interpersonal communication skills, both written and verbal, with the ability to collaborate effectively across departments and levels.
• Ability to perform well under pressure and meet tight deadlines.
• Knowledge of and ability to leverage social media to promote B2B services.

Required Education and Experience

• Bachelor's degree or equivalent
• 2+ years of digital marketing experience

Who We Are

GMED North America is the US subsidiary of GMED, a leading Certification Organization, a distinguished Notified Body (CE0459) Authorized to act under European Regulation (EU) 2017/745 on medical devices, European Directives 90/385/EEC, 93/42/EEC, 98/79/EC and Regulation n° 722/2012 on products utilizing tissues of animal origin, GMED certifies a vast range of medical devices and in vitro diagnostic medical devices. An Auditing Organization recognized by the MDSAP Regulatory Authority Council. We serve the Medical Device Industry with offices in Europe and the United States.

Our goal is to provide the best in Product Certification and Quality Management Services for medical device manufacturers worldwide. At GMED North America, we strive to the highest standards of professionalism, competency, work ethic, and customer service. All our employees are the cornerstone of this process because their work directly influences GMED North America's reputation.

Aside from our expertise with due diligence, we pride ourselves in our diverse workforces, with employees from different parts of the world.

Our Values

• Commitment to Clients and Patients' safety
• Expertise
• Reliability
• Team Work

GMED North America is an Equal Employment Opportunity Employer, committed to a diverse, inclusive, and healthy work environment with a unique culture. GMED North America recruits, employs, trains, compensates, and promotes regardless of race, religion, sex, national origin, ethnicity, age, disability, pregnancy, political affiliation, sexual orientation, gender identity, color, marital status, veteran status, medical condition, and all the other characteristics that make us unique.

What We Offer

At GMED North America, our primary goal is to attract and retain exceptional talent who are not only subject matter experts, but also passionate about upholding the integrity and excellence of our services. We recognize that our success is driven by the expertise and commitment of our team, and we are focused on creating an environment where top professionals can thrive.

GMED North America offers a full and competitive benefits package including group-sponsored health, dental, and vision coverage, flexible spending accounts, short-term and long-term disability, company-paid life insurance, competitive base salary, annual bonus based on company performance, and a 401K retirement program. We promote work-life balance through the option to telework, flexible working arrangements, generous time off program, paid holidays, paid bereavement leave, paid parental leave, commuter benefits program for public transportation, and internet stipend.

We offer growth opportunities within the organization. There are a lot of opportunities and employees are able to apply and move into different roles within the company. We have numerous success stories, and we want you to be one of them.

Thank you for your interest in GMED North America.

We look forward to hearing from you!