Digital Marketing Manager

About Us

At Anything Possible Brands, we’re in the business of disrupting the fishing category with extraordinary gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast.

We’re looking for a Digital Marketing Manager who can bring that high energy to our digital world. This digital marketing expert will be a critical contributor to our dynamic, multi-brand marketing organization as we continue to win market share and accelerate growth. If you live and breathe ecommerce, love fishing, and have a thing for content that converts, keep reading. This individual contributor role reports to the Sr Director of Marketing and is supported by a network of agencies.

What You'll Do (aka Your Tacklebox of Responsibilities):

You’ll be our digital brand-builder, turning insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels.

Build and grow our CPG brands digitally.

• Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments.
• Ensure all digital touch points consistently express our brand voice and visual identity.

Lead paid and organic social media.

• Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement.
• Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance.
• Develop and execute social selling strategies on platforms such as Meta and TikTok (e.g., shoppable posts, TikTok Shop, and in-platform checkout experiences) to drive direct revenue.
• Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement.

Drive CRM (Klaviyo).

• Own our email marketing calendar in Klaviyo—from growing our first-party database to campaign planning and flows, segmentation, and testing.
• Develop lifecycle journeys (welcome, abandoned cart, post-purchase, win-back) that increase LTV and build deeper brand relationships.
• Analyze performance (opens, clicks, revenue, retention) and iterate on content, offers, and triggers.

Leverage Circana & performance data for more intelligent decisions.

• Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space.
• Translate insights into clear recommendations for pricing, product, and retail initiatives.

Own Bazaarvoice and Amazon Ratings & Reviews health.

• Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels.
• Identify product issues and partner with cross-functional teams to address root causes.
• Monitor and respond to Amazon ratings & reviews.
• Activate review content across marketing channels to build credibility and conversion.

Content & campaign execution.

• Lead the planning, execution, and analysis of digital content and promotional campaigns across email, social, and ecommerce touchpoints.
• Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives.
• Track KPIs and optimize in real-time to ensure campaigns hit performance goals.

Support e-commerce marketing (DTC & Amazon).

• Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify) Amazon, Walmart.com, and other retail marketplace storefronts.
• Assist with the optimization and management of ecommerce content to drive conversion.

You're Our Kind of Person If You

• 5 years of CPG digital marketing and ecommerce experience plus a bachelor’s degree in marketing or communications.
• Or no degree, but must have at least 7 years of relevant experience along with up-to-date digital marketing certifications.
• Bonus points for AI-marketing literacy and/or outdoor/fishing industry background.
• Know how to maximize profitability on DTC and e-commerce channels, especially Shopify, Amazon, and Walmart.
• Fluent in Circana, Shopify, Google Analytics, Klaviyo, Metricool (or similar social media scheduling tool), TikTok Shop, and Meta/Google Ads.
• You have certifications for Meta Social Media Marketing, Meta Ads, and TikTok Ads, or are willing to obtain them within the first six months of employment.
• Can decode KPIs and use them to up your game.
• Get our brand voice—and can create or direct content that’s bold and edgy.
• You are low-ego, high-energy, and ready to dive in with sleeves rolled up.
• Think like a creator, act like a strategist, and hit deadlines like a pro.
• Know how to fish. You don’t have to be an expert, but you should be comfortable holding a rod and know your way around our gear. This isn’t just a desk job; it’s a passion gig for someone who gets the fishing lifestyle.

Perks & Benefits

• Salary: $60,000 to $72,000 annually based on experience
• Competitive bonus
• Comprehensive benefits package
• Playtime with best-in-class rods, reels, and outdoor fishing gear
• A team that works hard, plays harder, and believes that Anything is Possible

Personal Characteristics

• Results-oriented with a strong bias to action.
• Takes initiative and can operate with minimal direction.
• Thrives operating in a fast-paced environment with a sense of urgency.
• Demonstrates a positive, winning attitude.
• Works collaboratively with fellow team members.
• Lives and works honestly and with integrity.

About Anything Possible Brands

APB is the go-to source of innovative and on-trend gear that makes fishing fun and exciting. APB is known in the market as the up-and-coming category disruptor, rapidly capturing market share by delighting consumers with its affordable, high-quality, and on-trend products and delighting retail partners with its agility and high level of service.

Job Type: Full-time

Pay: $60,000.00 - $72,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience

• digital marketing ecommerce: 5 years (Required)
• Consumer Packaged Goods: 5 years (Required)
• fishing: 5 years (Required)

Ability to Commute

• Springfield, MO 65804 (Required)

Ability to Relocate

• Springfield, MO 65804: Relocate before starting work (Required)

Work Location: In person