Digital Content Specialist

Full-time, 40 Hours/Week

Monday - Friday, 8am - 5pm

Hybrid (Onsite 2 days/week)

Summary

The digital content specialist is responsible for creating, optimizing and scheduling engaging content across various digital platforms to attract and retain target audiences. This role involves developing content for various digital platforms while collaborating with marketing and design teams to ensure brand consistency. The digital content specialist works closely with the rest of the digital team to enhance the hospital's online presence.

Responsibilities

• Collaborate with marketing strategists, creative services team and digital content team to develop high-quality, digital content.
• Adapt content for different digital platforms and target audiences.
• Assist in maintaining content calendar and ensure timely publication of content.
• Update content, ensuring it is optimized for SEO and user experience.
• Generate reports on content performance, social media engagement, and website traffic, identifying areas for improvement, new content formats and strategies.
• Utilize social media management tool to create and schedule content across various social platforms.
• Monitor social media trends and engage with followers.
• Analyze social media performance and provide reports.

Other information

Technical Expertise

• Proven experience in marketing and communications is required.
• Proficiency in content creation
• Ability to analyze and leverage data effectively.
• Practical experience with social media management and platforms, e.g., Hootsuite.
• Basic knowledge of Content Management Systems (CMS), e.g., WordPress.
• Basic knowledge of CRMs (Customer Relationship Management systems), e.g., Salesforce.
• Practical experience with multimedia content creation using tools like Adobe Creative Suite.
• Proficiency in MS Office [Outlook, Excel, Word] or similar software is required
• Experience working with all levels within an organization is required.

Education and Experience

• Education: Bachelor's degree in business administration, marketing, communications, or related field is required, or 8 years of direct related experience.
• Licensure: None
• Certification: None
• Years of relevant experience: Minimum of 3 years of experience required, experience in healthcare is preferred
• Years of supervisory experience: None

Full Time

FTE: 1.000000