your daily mission

Make us the number one branded choice for online-shopping coffee lovers across North America.

WHO ARE WE?

We’ve been making kick-ass coffee for over 25 years.

We’re Canada’s #1 selling Whole Bean coffee. All our coffee is Organic and Fairtrade, roasted right in the Canadian Rocky Mountains, smack dab in the middle of nowhere.

And it’s not just our coffee that’s good. We’ve been recognized as one of the Best Workplaces in Canada by Great Place to Work since 2015. We work hard and have fun. That’s how we roll.

WHO ARE YOU?

You’ve got ideas. Big ones. Ideas that kick ass. The World Wide Web is your world, and you are on top of it all, identifying trends and seeing what drives brand affinity and online purchases. You know our consumers and how to get closer to them, like, super close. You understand the features and idiosyncrasies of different online channels like the back of your hand. While you are focused on increasing brand value and profitability, you’re not just all ideas and online channels. You’re also a talented collaborator, puzzle solver, and connector. After all, why do what you do if you don’t love what you do and who you do it with? (Say that ten times fast).

You’re passionate about ecommerce because you are connected to the brand, the coffee, and the people who create it. You see the connection between online sales and a good kick in the ass to the world, and it fills you to the brim with buck yeah energy, love, and excitement. Ugh, we love you already.

what will you do?

As champion of the online channel, you will play a huge role in the growth of our brand across all ecommerce platforms. You will build relationships with our consumers through different touchpoints, always putting a consumer journey mindset at the front of what you do. You will build a marketing and commercial strategy for our brand website and online marketplaces. You will leverage insights to optimize the brand’s digital communication and implement campaigns to achieve the targeted growth. As if this role could not be more meant for you, to top it off like the foam on a cappuccino, you can do this work from the comfort of home! Now for the deets:

responsibilities

Act as the primary business unit lead of the ecommerce channel, accountable for omnichannel business, including DTC and online marketplaces.
Build and lead an ecommerce sales and marketing strategy for Kicking Horse Coffee that supports growth targets for North America across our digital shelf.
Optimize structure of ecommerce go-to-market model, including promotional planning, profitability, fulfillment, and logistics.
Leverage data-driven insights and KPls to optimize traffic, conversions, and overall performance across paid, organic, and eCommerce operations ensuring continuous growth and brand elevation.
Identify trends and product requirements, evaluate processes, and recommend programs that generate new avenues of opportunity.
Oversee catalog management, ensuring continual improvement and accurate maintenance.
Define the optimal product portfolio and catalog mix across online channels and routes-to-market (RTM).
Analyze consumer needs and competitive offerings to provide direction on best practices and emerging trends to enhance consumer experience.
Collaborate with the Demand Team to improve accuracy in demand forecasting.
Contribute to developing the consumer journey strategy and roadmap, driving performance beyond sales-only experience to grow loyalty.
Manage our branded DTC storefront and associated execution platforms.
Drive profitable growth and optimize ROI (i.e. ROAS) through partnership with marketing team to execute search and performance marketing strategies.
Understand customer strategies and build differentiated joint business plans aligned with shared goals.
Implement a robust subscription and retention model to enhance customer lifetime value.

QUALIFICATIONS

Bachelor’s Degree in Business/Marketing, or a related field is an ASS-et.
2-4 years of direct e-commerce management experience with DTC models, with additional commercial sales experience an ASS-et.
Demonstrated success driving growth on marketplaces such as Amazon.ca, Amazon.com and Shopify. Bezos move aside, there’s a new e-commerce sheriff in town.
Knowledge of digital marketing analytics such as SEO, SEM, Display and Social.
Ability to utilize Shopify analytics, Google AdWords, and webmaster tools. You can analyze web statistics and advertising ROI data to identify opportunities to improve and accelerate ecommerce sales growth.
Experience with ecommerce platforms, site design principles, content management tools, functionality, integration with back-end systems and best practices.

culture characteristics

You’re a chameleon when it comes to change. Adaptable, agile, and energized in a fast-paced environment. Change doesn’t scare you; you’ve got grit!
You are an analytical thinker and data-oriented decision-maker, but you balance this with alignment to culture, brand, and priorities.
You love the deets: high level of attention to the details, and passion for accuracy and quality!
Communicator extraordinaire: you have outstanding verbal, written and presentation skills. You are a clear, concise, communicator and you believe that small details matter.
Connector. Even while remote, you stay connected. Connected to your team, connected to your work, connected to our purpose. You are a true collaborator and strive to build strong working relationships.

perks to pique your interest

When individuals thrive, communities thrive. And we are here to help that happen. The following perks and programs have been designed with intention, to ensure our people prosper.

Mug Fillers:

Damn good discounts on coffee beans and all the caffeine you will need to keep you fuelled onsite. These benefits include discounted beverages, food, and merchandise in the Café.

Annual Salary:

This role will be starting at $90,000 – $110,000 annual base salary.

Comprehensive Benefits:

Designed to support employee wellness and mental health, our benefits program is as full as our mugs! In addition to our standard medical and dental coverage, we offer:

$700 wellness and recreation allowance annually.
$2,000 flexible paramedical services coverage per year.
A whole heck of a lot of time off, including 4 weeks of paid vacation after one year of work.
Celebrate your birthday with a paid day off and a $100 gift certificate to your local business of choice.
Access to emergency or crisis support through our Employee & Family Assistance Program.
Community Giving:

Our Dream Fund provides Kicking Horse Coffee dreamers with financial funding to put towards community projects.

Continued Education:

All employees have access to world-class, online learning through our partnership with Harvard online learning.

Exceptional Human Beans:

Working with a kick-ass team? We think that is the best perk of all. Our crew of coffee lovers love what they do and are great at it too!

other information

This is a fully remote role requiring travel to our headquarters in Invermere, BC around 3-4 times per year.
This is a full-time, permanent position, based on 40 hours per week with key collaboration hours of 9am-3pm MT.
The successful candidate must be legally entitled to work in Canada.
This is a full-time, permanent position in our Sales department.

Ecommerce Manager, North America

Job Type