Define, implement, analyze, and optimize email marketing campaigns for Consumer customers across multiple channels.
Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools.
Increase product usage and drive meaningful improvements in customer loyalty through effective marketing strategies.
Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer.
Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards.
Continuously stay updated on changing best practices in email design and optimization.
Generate and analyze A/B and multi-variant testing strategies to optimize emails for open rates, click-through rates (CTR), engagement, and conversion.
Analyze campaign metrics, derive insights, and recommend actions to improve performance for meaningful business outcomes.
Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders.

3-5 years work experience in marketing or related field.
Bachelor's degree in marketing, Business, or Communications.
Ability to evaluate data and measure success for marketing strategies.
Proficiency with marketing automation technology and digital analytics tools.
Strong interest in the Consumer vertical and online support needs.
Dedication to staying updated on trends and best practices in acquisition and retention strategies.
Results-oriented attitude and high motivation.
Effective communication skills, both verbal and written.
Keen attention to detail and strong relationship-building qualities.
Advanced working knowledge of MS Word, Excel, and PowerPoint; basic knowledge of CSS/HTML is a plus.

Salary Range: \$92,000 to \$176,000
20 PTO (Paid Time Off) days + 10 paid holidays per year
Day one medical, dental, vision, and prescription drug plan
401k match of 50% on 6% of eligible compensation
Tuition Assistance Program
Personal & Work Life Balance Resources & Wellness Support Assistance
Employee Resource Groups
Same-sex spouse and domestic partner benefits coverage
10 weeks of paid parental leave, & a phased return to work program for new parents
Up to \$10k in adoption program assistance
3 weeks of paid caregiver leave

3-5 years work experience in marketing or related field
Bachelor's degree in marketing, Business, or Communications
Ability to evaluate data and measure success for marketing strategies
Proficiency with marketing automation technology and digital analytics tools
Strong interest in the Consumer vertical and online support needs
Dedication to staying updated on trends and best practices in acquisition and retention strategies
Results-oriented attitude and high motivation
Effective communication skills, both verbal and written
Keen attention to detail and strong relationship-building qualities
Experience with Salesforce Marketing Cloud and Data Cloud
Familiarity with A/B testing and campaign optimization techniques

Salary Range: \$92,000 to \$176,000
20 PTO (Paid Time Off) days + 10 paid holidays per year
Day one medical, dental, vision, and prescription drug plan
401k match of 50% on 6% of eligible compensation
Tuition Assistance Program
Personal & Work Life Balance Resources & Wellness Support Assistance
Employee Resource Groups
Same-sex spouse and domestic partner benefits coverage
10 weeks of paid parental leave, & a phased return to work program for new parents
Up to \$10k in adoption program assistance
3 weeks of paid caregiver leave

Define, implement, analyze, and optimize email marketing campaigns for Consumer customers across multiple channels
Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools
Increase product usage and drive meaningful improvements in customer loyalty through effective marketing strategies
Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer
Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards
Continuously stay updated on changing best practices in email design and optimization
Generate and analyze A/B and multi-variant testing strategies to optimize emails for open rates, click-through rates (CTR), engagement, and conversion
Analyze campaign metrics, derive insights, and recommend actions to improve performance for meaningful business outcomes
Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders

Senior Marketing Specialist, Email Marketing Automation

Job Type