THE POSITION

Do you thrive in the fast-paced world of marketing and possess an enthusiasm for progression, collaboration, and creativity? The Pennsylvania Liquor Control Board (PLCB) has an exciting opportunity for a professional Website Content Manager (Marketing Analyst 2) in the Bureau of Marketing Communications, Branding, and Design, Digital & E-Commerce Marketing Division. In this role you will own the end-to-end content strategy and execution for Fine Wine & Good Spirits’ (FW&GS) e-commerce website FWGS.com, ensuring alignment with marketing and business goals. Responsibilities include managing the review and maintenance of all content on FWGS.com. If you have experience in website content development and using content management software to build content pages, this is a career path you don't want to miss!

DESCRIPTION OF WORK

As the Website Content Manager, you will be responsible for managing, reviewing, and maintaining all content that is published on the FWGS.com website. Duties of this role include maintaining a digital content calendar, writing promotional and seasonal marketing content, building page layouts, and collaborating with other teams to create reports to track website performance and analyze sales and engagement numbers from website content to recommend improvements. In addition, this professional is responsible for monitoring search engine optimization (SEO) performance, and ensuring that content is written to enhance search results through keywords, tagging, and other tactics. This role must maintain consistent review of all content for accuracy and monitor key performance indicators to continuously refine and optimize content strategies.

Candidates who will excel in this position will have experience in website backend administration, making website updates and building content pages, and writing content for digital marketing with SEO as a guiding principle.

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information

Full-time employment
Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch.
Telework: You may have the opportunity to work from home (telework) part-time, up to four days per week, with one day per week in the Northwest Office Building in Harrisburg. Additional in-office days may be needed based upon operational needs. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg.
Salary: In some cases, the starting salary may be non-negotiable.
You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.

REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY

QUALIFICATIONS

Minimum Experience and Training Requirements

One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or
Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or
An equivalent combination of experience and training.

Other Requirements

You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency.
You must be able to perform essential job functions.

Legal Requirements

You must pass a background investigation. An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code. Other criminal convictions will be reviewed on a case-by-case basis.

How to Apply

Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
Failure to comply with the above application requirements may eliminate you from consideration for this position.

Veterans

Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.employment.pa.gov/Additional%20Info/Pages/default.aspx and click the Veterans’ Preference tab or contact us at ra-cs-vetpreference@pa.gov.

Telecommunications Relay Service (TRS)

711 (hearing and speech disabilities or other individuals).

If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.

EXAMINATION INFORMATION

Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
Your score is valid for this specific posting only.
You must provide complete and accurate information or:
your score may be lower than deserved.
you may be disqualified.
You may only apply/test once for this posting.
Your results will be provided via email.

Learn more about our Total Rewards by watching this short video!

See the total value of your benefits package by exploring our benefits calculator.

Health & Wellness

We offer multiple health plans so our employees can choose what works best for themselves and their families. Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.*

Compensation & Financial Planning

We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options.

Work/Life Balance

We know there’s more to life than just work! Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities.*

Values and Culture

We believe in the work we do and provide continual opportunities for our employees to grow and contribute to the greater good. As one of the largest employers in the state, we provide opportunities for internal mobility, professional development, and the opportunity to give back by participating in workplace charitable giving.

Employee Perks

Sometimes, it is the little “extras” that make a big difference. Our employees receive special employee-only discounts and rates on a variety of services and memberships.

For more information on all of these Total Rewards benefits, please visit www.employment.pa.gov and click on the benefits box.

Eligibility rules apply.

Qualifications

Candidates who will excel in this position will have experience in website backend administration, making website updates and building content pages, and writing content for digital marketing with SEO as a guiding principle
REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY
One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or
Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or
An equivalent combination of experience and training
You must meet the PA residency requirement
For more information on ways to meet PA residency requirements, follow the link and click on Residency
You must be able to perform essential job functions
You must pass a background investigation
An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code
Other criminal convictions will be reviewed on a case-by-case basis
If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements
Unofficial transcripts are acceptable
Your application must be submitted by the posting closing date
No additional exam is required at a test center (also referred to as a written exam)

Benefits

Salary: In some cases, the starting salary may be non-negotiable
See the total value of your benefits package by exploring our benefits calculator
We offer multiple health plans so our employees can choose what works best for themselves and their families
Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.*
Compensation & Financial Planning
We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options
Work/Life Balance
Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities.*
Employee Perks
Our employees receive special employee-only discounts and rates on a variety of services and memberships

Responsibilities

In this role you will own the end-to-end content strategy and execution for Fine Wine & Good Spirits’ (FW&GS) e-commerce website FWGS.com, ensuring alignment with marketing and business goals
Responsibilities include managing the review and maintenance of all content on FWGS.com
If you have experience in website content development and using content management software to build content pages, this is a career path you don't want to miss!
As the Website Content Manager, you will be responsible for managing, reviewing, and maintaining all content that is published on the FWGS.com website
Duties of this role include maintaining a digital content calendar, writing promotional and seasonal marketing content, building page layouts, and collaborating with other teams to create reports to track website performance and analyze sales and engagement numbers from website content to recommend improvements
In addition, this professional is responsible for monitoring search engine optimization (SEO) performance, and ensuring that content is written to enhance search results through keywords, tagging, and other tactics
This role must maintain consistent review of all content for accuracy and monitor key performance indicators to continuously refine and optimize content strategies
Full-time employment
Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch
Telework: You may have the opportunity to work from home (telework) part-time, up to four days per week, with one day per week in the Northwest Office Building in Harrisburg
Additional in-office days may be needed based upon operational needs
In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania

Website Content Manager (PLCB Marketing Analyst 2)

Job Type