About U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI)

USGBC builds a future where the built environment supports a healthy, sustainable world.

At USGBC, we are committed to transforming how buildings and communities are designed, built, and operated to improve quality of life. Through LEED—the world’s most widely used green building rating system—as well as education, advocacy, and research, we are driving forward a healthier, more equitable, and resilient world.

GBCI is the premier certification body responsible for global delivery and quality oversight of green building and green business sustainability standards. Its integrated team of green building specialists administers credentials and certifications for USGBC (LEED), the International WELL Building Institute (WELL Building Standard), PERFROM, Finance Corporation (EDGE), PEER, Sustainable SITES, TRUE Zero Waste, and Investor Ready Energy Efficiency (IREE).

We are dedicated to hiring passionate and talented individuals who share our vision for environmental stewardship and impact. Our organizations offer a purpose-driven culture where you can grow your career and make a meaningful difference.

How You'll Make An Impact

We are looking for a strategy- and results-driven Vice President of Product Marketing who will be responsible, in close coordination with product managers and teams, for the successful launch, positioning and promotion of all USGBC and GBCI products and services including membership, education, events, publications, certifications and professional credentials. This leader will manage a team of product marketing professionals responsible for creating and implementing Marketing Requirements Documents (MRDs), product positioning and competitive positioning that support go-to-market plans and goals for the organization’s diverse set of green building products. These plans will be based on market assessments identifying key users, channels and targets for driving product adoption, and include clear value propositions and messaging for establishing product positioning.

This work also includes facilitating and capturing market feedback to ensure products and services align with customer needs and are clearly understood and valued in the market. This pivotal role bridges the gap between product development and the market, ensuring all products meet customer needs, gain traction, and deliver measurable mission impact and business value.

Responsibilities

Product Marketing Strategy & Campaigns

Oversee planning and implementation of marketing and positioning strategies for product launches.
Lead market research including customer needs, product preferences and competitive analyses to inform product development and positioning
Support the execution and monitoring of marketing campaigns in coordination with sales activities.
Help maintain and update a marketing and communications calendar aligned with the overall marketing plan.
Understand the target market, competitor landscape, and customer needs to inform product positioning and strategy.
Develop launch plans, including pricing, distribution channels, and promotional campaigns.
Create sales enablement tools, content, and campaigns to generate awareness and drive sales.

Product Success

Develop clear product definition, value proposition, messaging and positioning strategies based on assessment of users, needs and demand.
Manage product launches, including release strategies and onboarding.
Develop and execute marketing campaigns and measure their success.
Craft clear and impactful messaging that highlights the product's unique value proposition.

Content Creation & Collaboration

Collaborate with internal and external teams to develop marketing content, such as articles, blogs, case studies, presentations, and infographics.
Draft and update messaging for GBCI-administered programs including PEER, SITES, TRUE, ICP, and others.

Brand & Promotions

Support brand management initiatives and ensure alignment with corporate identity standards.
Assist in planning and implementing promotional campaigns to increase program visibility.

Metrics & Continuous Improvement

Track and report on marketing performance metrics to enhance audience engagement.
Stay updated on new marketing tools, trends, and techniques to improve communication and achieve organizational objectives.

Collaboration & Support

Work closely with team members, clients, and vendors to ensure smooth project execution and delivery.

Must-Have Qualifications

Bachelor’s degree in marketing, communications, business, or a related field; MBA or advanced degree is a plus.
15 years of marketing and communications experience, with a minimum of 10 years of experience in a global leadership role within a global products leader, preferably in the green building, renewables, commercial real estate or sustainability sectors.
Current client-side leadership experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors.
Extensive experience managing global teams in a range of time zones and countries.
Proven success in launching and scaling products in competitive markets. Experience with end-to-end product launches.
Demonstrated experience in creating a full suite of sales enablement tools.
Strong analytical and strategic thinking skills, with the ability to derive actionable insights from complex data.
Exceptional written and verbal communication skills.
Experience with CRM tools such as Salesforce, HubSpot or Marketo, and other analytics platforms.
Familiarity with Agile or Lean product development processes.
Strong managerial skills.
Ability to work on multiple initiatives simultaneously.

Preferred Skills & Qualifications

Strong written and verbal communications skills, including effective presentation skills.
Exceptional interpersonal skills including a high level of professionalism, empathy and respect for others, active listening, and building effective working relationships.
Excellent analytical, problem-solving, and decision-making skills.
Attention to detail and ability to synthesize complex information.
Deep sense of personal responsibility and accountability for delivering high-quality work.
Eager, self-motivated, adaptive to change, receptive to feedback, and able to deal with ambiguity.
Passion and commitment to USGBC/GBCI mission.
Proficient in the use of an office computer and Microsoft Word, Excel and PowerPoint required.

What We Offer You

Our total rewards include

Competitive compensation
401(k) with employer matching
Tuition and professional development reimbursement
100% employer-paid healthcare coverage to you and your immediate family- spouse and dependents- via employer-sponsored Health Reimbursement Arrangement (HRA) and pre-tax Flexible Spending Account (FSA)
Generous paid time off
Six-week renewal leave for employees celebrating a milestone anniversary
Flexibility and work-life balance

EEO Statement

The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

Qualifications

15 years of marketing and communications experience, with a minimum of 10 years of experience in a global leadership role within a global products leader, preferably in the green building, renewables, commercial real estate or sustainability sectors
Current client-side leadership experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors
Extensive experience managing global teams in a range of time zones and countries
Proven success in launching and scaling products in competitive markets
Experience with end-to-end product launches
Demonstrated experience in creating a full suite of sales enablement tools
Strong analytical and strategic thinking skills, with the ability to derive actionable insights from complex data
Exceptional written and verbal communication skills
Experience with CRM tools such as Salesforce, HubSpot or Marketo, and other analytics platforms
Familiarity with Agile or Lean product development processes
Strong managerial skills
Ability to work on multiple initiatives simultaneously

Benefits

Support brand management initiatives and ensure alignment with corporate identity standards
Our total rewards include:
Competitive compensation
401(k) with employer matching
Tuition and professional development reimbursement
100% employer-paid healthcare coverage to you and your immediate family- spouse and dependents- via employer-sponsored Health Reimbursement Arrangement (HRA) and pre-tax Flexible Spending Account (FSA)
Generous paid time off
Six-week renewal leave for employees celebrating a milestone anniversary
Flexibility and work-life balance

Responsibilities

We are looking for a strategy- and results-driven Vice President of Product Marketing who will be responsible, in close coordination with product managers and teams, for the successful launch, positioning and promotion of all USGBC and GBCI products and services including membership, education, events, publications, certifications and professional credentials
This leader will manage a team of product marketing professionals responsible for creating and implementing Marketing Requirements Documents (MRDs), product positioning and competitive positioning that support go-to-market plans and goals for the organization’s diverse set of green building products
These plans will be based on market assessments identifying key users, channels and targets for driving product adoption, and include clear value propositions and messaging for establishing product positioning
This work also includes facilitating and capturing market feedback to ensure products and services align with customer needs and are clearly understood and valued in the market
This pivotal role bridges the gap between product development and the market, ensuring all products meet customer needs, gain traction, and deliver measurable mission impact and business value
Product Marketing Strategy & Campaigns
Oversee planning and implementation of marketing and positioning strategies for product launches
Lead market research including customer needs, product preferences and competitive analyses to inform product development and positioning
Support the execution and monitoring of marketing campaigns in coordination with sales activities
Help maintain and update a marketing and communications calendar aligned with the overall marketing plan
Understand the target market, competitor landscape, and customer needs to inform product positioning and strategy
Develop launch plans, including pricing, distribution channels, and promotional campaigns
Create sales enablement tools, content, and campaigns to generate awareness and drive sales
Develop clear product definition, value proposition, messaging and positioning strategies based on assessment of users, needs and demand
Manage product launches, including release strategies and onboarding
Develop and execute marketing campaigns and measure their success
Craft clear and impactful messaging that highlights the product's unique value proposition
Content Creation & Collaboration
Collaborate with internal and external teams to develop marketing content, such as articles, blogs, case studies, presentations, and infographics
Draft and update messaging for GBCI-administered programs including PEER, SITES, TRUE, ICP, and others
Assist in planning and implementing promotional campaigns to increase program visibility
Metrics & Continuous Improvement
Track and report on marketing performance metrics to enhance audience engagement
Stay updated on new marketing tools, trends, and techniques to improve communication and achieve organizational objectives
Collaboration & Support
Work closely with team members, clients, and vendors to ensure smooth project execution and delivery

Vice President, Product Marketing (Hybrid in D.C. HQ)

Job Type