About Us

*This is a Director Level Position, Not Entry Level**

At Approved Senior Network® (ASN), we empower home care agencies to grow and thrive through innovative, results-driven digital marketing. We blend creativity, data-driven insights, and deep knowledge of the senior care industry to deliver marketing that truly makes a difference.

We’re seeking a Social Media and Digital Marketing Manager who will OWN the digital marketing strategies for dozens of home care agencies across the United States. If you’re an experienced, results-driven marketer who understands how to leverage both organic and paid strategies—and you’re passionate about helping home care agencies succeed—keep reading!

What You’ll Do

Lead Digital Marketing Strategy

Develop and execute digital marketing strategies that align with client goals and drive measurable results—leads, conversions, and ROI.
Manage marketing initiatives across LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles.
Collaborate with our team to deliver integrated campaigns across organic and paid channels.

Social Media Management

Oversee the planning, creation, and execution of social media content strategies on platforms including LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles.
Guide clients in developing engaging, relevant content to connect with their local communities.
Provide coaching and resources to help clients participate actively in their own social media presence.

Analytics & Reporting

Masterfully use Google Analytics 4 (GA4), Google Tags, and Google Search Console to monitor website performance and user behavior.
Prepare in-depth, actionable reports for clients and upper management that clearly demonstrate marketing impact and opportunities for improvement.
Implement data-driven insights to refine strategies and maximize ROI.

Paid Media Management

Manage and optimize Google Ads and Facebook Ads campaigns for lead generation, retargeting, and brand awareness.
Develop creative and compelling ad strategies that align with overall marketing goals.
Monitor ad performance and adjust tactics to ensure optimal results for each client.

Client Relationship Management

Act as the primary marketing point of contact for each assigned home care client.
Build strong, trusting relationships with clients by offering guidance, resources, and proactive communication.
Coach clients on content needs, social media best practices, and local marketing strategies to strengthen their online presence.

Must-Haves

Team management and team leadership skills.
Full understanding of social media platforms including LinkedIn, Facebook, Instagram, Google Business Profiles, and TikTok.
Full understanding of analytics tools like Google Analytics 4 (GA4), Google Tags, and Google Search Console.
Full understanding of paid media platforms, especially Google Ads and Facebook Ads.
Experience providing in-depth, data-driven reporting to clients and upper management.
Strong relationship-building skills—you’re comfortable coaching clients on content and marketing best practices.
Proven ability to develop and execute marketing strategies that span dozens of agencies across the U.S.

Our Tech Stack

You’ll work with the following tools

CRM & Client Management: Highlevel CRM
Project Management: Teamwork
Support: Freshdesk
Creative & Design: Canva
Content & Collaboration: Google Drive
Websites: WordPress
SEO: SearchAtlas
Social Media Scheduling & Management: SproutSocial
Video Editing & Production: Descript, Camtasia
Screen Recording & Communication: Loom, Zoom

Additional Skills That Would Make You Shine

Experience working in the home care or healthcare sector.
Knowledge of AI tools to enhance marketing efficiency.
Familiarity with CRM automation and marketing workflows.
Comfort with video content strategy (e.g. script writing, video planning, and rollout).

Perks & Benefits

Competitive salary ($60,000 - $90,000).
Fully remote position with preference for St. Louis Metro Area.
Professional development opportunities—let’s invest in your growth.
Opportunity to make a real impact in the lives of seniors and the agencies that serve them.

Our Core Values

Results First: We measure success by the growth of our clients.
Empathy Always: We care deeply about the seniors our clients serve.
Creative & Curious: We embrace innovation and continuous learning.
Teamwork: We lift each other up and celebrate wins together.

Ready to Own Digital Marketing at ASN?

If you’re a digital marketing leader who thrives on driving results across organic and paid channels, building client relationships, and coaching agencies to succeed—apply today and join us in shaping the future of home care marketing.

Apply now and help us elevate home care agencies across the country!

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits

401(k)
Paid time off
Professional development assistance

Schedule

Monday to Friday

Application Question(s)

Are you located in the St. Louis Metro area? If not, where are you located?

Education

Bachelor's (Required)

Experience

Social media management: 3 years (Required)

Work Location: Hybrid remote in Saint Charles, MO 63301

Qualifications

Team management and team leadership skills
Full understanding of social media platforms including LinkedIn, Facebook, Instagram, Google Business Profiles, and TikTok
Full understanding of analytics tools like Google Analytics 4 (GA4), Google Tags, and Google Search Console
Full understanding of paid media platforms, especially Google Ads and Facebook Ads
Experience providing in-depth, data-driven reporting to clients and upper management
Strong relationship-building skills—you’re comfortable coaching clients on content and marketing best practices
Proven ability to develop and execute marketing strategies that span dozens of agencies across the U.S
Video Editing & Production: Descript, Camtasia
Screen Recording & Communication: Loom, Zoom
Experience working in the home care or healthcare sector
Knowledge of AI tools to enhance marketing efficiency
Familiarity with CRM automation and marketing workflows
Comfort with video content strategy (e.g. script writing, video planning, and rollout)
Bachelor's (Required)
Social media management: 3 years (Required)

Benefits

Competitive salary ($60,000 - $90,000)
Fully remote position with preference for St. Louis Metro Area
Professional development opportunities—let’s invest in your growth
Opportunity to make a real impact in the lives of seniors and the agencies that serve them
Teamwork: We lift each other up and celebrate wins together
Pay: $60,000.00 - $90,000.00 per year
401(k)
Paid time off
Professional development assistance

Responsibilities

Lead Digital Marketing Strategy
Develop and execute digital marketing strategies that align with client goals and drive measurable results—leads, conversions, and ROI
Manage marketing initiatives across LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles
Collaborate with our team to deliver integrated campaigns across organic and paid channels
Social Media Management
Oversee the planning, creation, and execution of social media content strategies on platforms including LinkedIn, Facebook, Instagram, TikTok, and Google Business Profiles
Guide clients in developing engaging, relevant content to connect with their local communities
Provide coaching and resources to help clients participate actively in their own social media presence
Analytics & Reporting
Masterfully use Google Analytics 4 (GA4), Google Tags, and Google Search Console to monitor website performance and user behavior
Prepare in-depth, actionable reports for clients and upper management that clearly demonstrate marketing impact and opportunities for improvement
Implement data-driven insights to refine strategies and maximize ROI
Paid Media Management
Manage and optimize Google Ads and Facebook Ads campaigns for lead generation, retargeting, and brand awareness
Develop creative and compelling ad strategies that align with overall marketing goals
Monitor ad performance and adjust tactics to ensure optimal results for each client
Client Relationship Management
Act as the primary marketing point of contact for each assigned home care client
Build strong, trusting relationships with clients by offering guidance, resources, and proactive communication
Coach clients on content needs, social media best practices, and local marketing strategies to strengthen their online presence
CRM & Client Management: Highlevel CRM
Project Management: Teamwork
Support: Freshdesk
Creative & Design: Canva
Social Media Scheduling & Management: SproutSocial

Social Media & Digital Marketing Director

Job Type