About this Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We’re looking for a Director, Growth Marketing, Acquisition to lead Strava’s new user growth strategy. This role is responsible for driving incremental new registrations and performance efficiency through a data-rich, performance-led acquisition engine. You’ll oversee how Strava attracts and converts new users—across paid media, ASO, affiliate growth, and emerging acquisition channels and formats.

This role is critical to building scalable, controllable growth levers that go beyond optimizing what’s already working. You’ll own high-priority metrics (like New Reg and ROAS), support key initiatives (like brand awareness amplification), and help evolve how we test, measure, and scale into new audiences. This is a strategic, highly analytical role for a leader excited to grow a global community through high-impact experimentation and disciplined execution.

We follow a flexible hybrid model that generally translates to half your time on-site in our San Francisco office— three days per week.

What you’ll do

Lead Strava’s end-to-end acquisition marketing strategy—owning the roadmap for how we attract and convert new users across paid media, ASO, affiliate, and new growth channels.
Drive performance against core metrics like New Registrations and ROAS, while expanding into new audiences and platforms to future-proof growth.
Uplevel our media mix through constant experimentation—testing new formats (e.g. CTV, DOOH), platforms (e.g. TikTok, Reddit), and audience strategies.
Partner with Brand Marketing to amplify awareness campaigns and help move users through the funnel—from attention to activation.
Manage a high-performing internal team and lead the partnership with our external agency—ensuring strategic clarity, strong execution, and accountability across the board.
Collaborate with XFN partners across Analytics, Product, Retention, MarTech, and Design to ensure acquisition efforts are integrated, insight-driven, and set up to scale efficiently.
Advance how we test, measure, and operate—improving experimentation frameworks, attribution models, and tooling to maximize growth outcomes.

What you’ll bring to the team

Strategic vision. You set direction, prioritize ruthlessly, and know how to evolve a channel roadmap in a dynamic org.
Analytical depth. You understand ROAS, incrementality, and cohort LTV—and build systems and structures to optimize them.
Channel expertise. You have deep experience running acquisition programs across major performance media platforms and bring strong instincts around where and how to scale next.
XFN leadership. You build trust and alignment across teams, even when timelines are tight or goals are in tension.
Team development. You lead with empathy and high standards—coaching, supporting, and challenging your team to do their best work.
Agency management. You know how to guide external partners with clear inputs, feedback, and expectations—and get great results in return.

We’re excited about you because you have

10+ years of experience in acquisition or performance media roles
A track record of driving new user growth in mobile-first or product-led environments
Experience managing 7-figure+ paid media budgets across multiple channels
Proven success scaling programs like ASO or affiliate marketing
Experience leading external agencies and internal teams with structure and trust
Strong XFN instincts across Brand, Product, Analytics, and more
Bonus: Experience in subscription, mobile app, or fitness/lifestyle companies
Bonus: Familiarity with lifecycle monetization and how acquisition impacts downstream value

Compensation Overview

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future.

Compensation: $208,000 - $245,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

Qualifications

Strategic vision
You understand ROAS, incrementality, and cohort LTV—and build systems and structures to optimize them
You have deep experience running acquisition programs across major performance media platforms and bring strong instincts around where and how to scale next
XFN leadership
Agency management
10+ years of experience in acquisition or performance media roles
A track record of driving new user growth in mobile-first or product-led environments
Experience managing 7-figure+ paid media budgets across multiple channels
Proven success scaling programs like ASO or affiliate marketing
Experience leading external agencies and internal teams with structure and trust
Strong XFN instincts across Brand, Product, Analytics, and more

Benefits

Bonus: Experience in subscription, mobile app, or fitness/lifestyle companies
Bonus: Familiarity with lifecycle monetization and how acquisition impacts downstream value
Compensation Overview
At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that
Compensation: $208,000 - $245,000
This range reflects base compensation only and does not include equity or benefits
Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process

Responsibilities

This role is responsible for driving incremental new registrations and performance efficiency through a data-rich, performance-led acquisition engine
You’ll oversee how Strava attracts and converts new users—across paid media, ASO, affiliate growth, and emerging acquisition channels and formats
This role is critical to building scalable, controllable growth levers that go beyond optimizing what’s already working
You’ll own high-priority metrics (like New Reg and ROAS), support key initiatives (like brand awareness amplification), and help evolve how we test, measure, and scale into new audiences
This is a strategic, highly analytical role for a leader excited to grow a global community through high-impact experimentation and disciplined execution
Lead Strava’s end-to-end acquisition marketing strategy—owning the roadmap for how we attract and convert new users across paid media, ASO, affiliate, and new growth channels
Drive performance against core metrics like New Registrations and ROAS, while expanding into new audiences and platforms to future-proof growth
Uplevel our media mix through constant experimentation—testing new formats (e.g
CTV, DOOH), platforms (e.g. TikTok, Reddit), and audience strategies
Partner with Brand Marketing to amplify awareness campaigns and help move users through the funnel—from attention to activation
Manage a high-performing internal team and lead the partnership with our external agency—ensuring strategic clarity, strong execution, and accountability across the board
Collaborate with XFN partners across Analytics, Product, Retention, MarTech, and Design to ensure acquisition efforts are integrated, insight-driven, and set up to scale efficiently
Advance how we test, measure, and operate—improving experimentation frameworks, attribution models, and tooling to maximize growth outcomes
You set direction, prioritize ruthlessly, and know how to evolve a channel roadmap in a dynamic org
You build trust and alignment across teams, even when timelines are tight or goals are in tension
Team development
You lead with empathy and high standards—coaching, supporting, and challenging your team to do their best work
You know how to guide external partners with clear inputs, feedback, and expectations—and get great results in return

Director, Growth Marketing, Acquisition

Job Type