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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

JOB SUMMARY

Peoples Jewellers is seeking a strategic and results-oriented eCommerce Manager to lead the optimization of the customer journey and drive sales, margin, and conversion across PeoplesJewellers.com. This role is responsible for promotional execution, site merchandising, content strategy, SEO, personalization, and ongoing site enhancements. You’ll collaborate with cross-functional teams to bring the brand to life digitally and ensure a best-in-class online experience.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS

Lead the day-to-day management and strategic development of the eCommerce promotional calendar, content strategy, and on-site marketing cadence.
Develop and execute content that aligns with brand and promotional calendars in partnership with creative, product, and marketing teams.
Conduct regular content audits and competitor analysis to identify opportunities for improvement.
Manage merchandising strategies, internal search functionality, and third-party platform relationships to maximize performance.
Own site taxonomy, navigation, and user experience to support intuitive and engaging shopping journeys.
Drive the brand voice and positioning of Peoples Jewellers through digital channels, with a focus on Canadian market behaviors and growth strategies.
Partner with planning, merchandising, and marketing teams to launch new collections, product categories, and branding initiatives.
Optimize SEO performance through regular updates to organic content and on-page strategies.
Collaborate with Testing and Personalization teams to identify and execute A/B and multivariate tests based on analytics and user behavior insights.
Support site functionality enhancements by defining business rules, managing third-party integrations, and participating in UAT for new releases.

QUALIFICATIONS

Education Required: Bachelor’s Degree in Merchandising, Marketing or other related area

Required or Acceptable Job-Related Experience: Experience in E-commerce, online sales, internet marketing, or related internet business is preferred.

Years of Job-Related Experience Required: 5+ Years

Technical/Other Skills Required: Experience with Informatica and SAP Hybris a strong plus

BENEFITS & PERKS

The salary range for this opportunity is $75,000.00 – $82,000.00. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.

We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:

✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.

✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.

✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays.

✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.

✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.

✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

Qualifications

Education Required: Bachelor’s Degree in Merchandising, Marketing or other related area
Years of Job-Related Experience Required: 5+ Years
Technical/Other Skills Required: Experience with Informatica and SAP Hybris a strong plus

Benefits

The salary range for this opportunity is $75,000.00 – $82,000.00
Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
✔ Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered
✔ 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year
✔ Generous Time Off – Recharge with a robust PTO package, plus company holidays
✔ Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging
✔ Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning
✔ Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

Responsibilities

Peoples Jewellers is seeking a strategic and results-oriented eCommerce Manager to lead the optimization of the customer journey and drive sales, margin, and conversion across PeoplesJewellers.com
This role is responsible for promotional execution, site merchandising, content strategy, SEO, personalization, and ongoing site enhancements
You’ll collaborate with cross-functional teams to bring the brand to life digitally and ensure a best-in-class online experience
Lead the day-to-day management and strategic development of the eCommerce promotional calendar, content strategy, and on-site marketing cadence
Develop and execute content that aligns with brand and promotional calendars in partnership with creative, product, and marketing teams
Conduct regular content audits and competitor analysis to identify opportunities for improvement
Manage merchandising strategies, internal search functionality, and third-party platform relationships to maximize performance
Own site taxonomy, navigation, and user experience to support intuitive and engaging shopping journeys
Drive the brand voice and positioning of Peoples Jewellers through digital channels, with a focus on Canadian market behaviors and growth strategies
Partner with planning, merchandising, and marketing teams to launch new collections, product categories, and branding initiatives
Optimize SEO performance through regular updates to organic content and on-page strategies
Collaborate with Testing and Personalization teams to identify and execute A/B and multivariate tests based on analytics and user behavior insights
Support site functionality enhancements by defining business rules, managing third-party integrations, and participating in UAT for new releases

Manager eCommerce Marketing - Peoples (REMOTE)

Job Type