Salary Range: $176,000 - $220,000 (LTI & Bonus Eligible)

How You Will Make An Impact

Serve as the strategic marketing advisor to executive leadership and data science across channels
Develop comprehensive go-to-market strategies for Root's key initiatives, with initial focus on partnership marketing
Design and implement scalable frameworks to test, learn, and optimize marketing approaches, especially for "cold starts" in new channels
Establish standardized processes for marketing launches to ensure consistency and quality
Collaborate closely with Product, Business Development, and Data Science teams to align marketing efforts with business priorities
Create transitional frameworks to effectively hand off established channels to our data science teams
Partner with high-profile external partners (Toyota, Hyundai, etc.) to plan and execute joint marketing initiatives

What You Will Need To Succeed

10+ years of marketing experience with 5+ years in leadership roles
Proven background in large-scale, cross-channel marketing launches for national/global brands
Deep expertise in taking new products/experiences to market through marketing and advertising
Demonstrated success with "cold starts" in new marketing channels and audiences
Technical understanding of CRMs, including email and SMS configuration
Experience leading A/B testing and data-driven optimization programs
Strong track record of building and developing high-performing teams
Experience partnering with C-level executives and external partners
Exceptional cross-functional leadership skills
Comfort working in a data-driven organization where marketing decisions are informed by analytics

As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews.

This helps us create a more personal and engaging experience for both you and our interviewers.

Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy.

If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who We Are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What Draws People To Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-

Senior Director, Marketing Activation

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