About the position

Responsible for supporting conversion optimization and digital growth efforts. Focuses on conversion optimization, CRO/testing strategies, and growth initiatives to improve acquisition performance. Collaborates across teams to implement data-driven experiments and continuously optimize the customer journey for improved conversion outcomes.

Responsibilities

Develops and executes innovative conversion optimization and experimentation strategies across various channels, browsers and over time, over the lifecycle of our customers.

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Establishes a Center of Excellence dedicated to creating high-performing optimization landing pages, employing Conversion Rate Optimization (CRO) and Multivariate Testing (MVT) methodologies.

,

Collaborates closely with the paid media team to devise and implement efficient acquisition flows, ensuring a seamless transition from initial engagement to conversion.

,

Partners with the product, UX and other teams, contributing insights and expertise to introduce new features specifically designed to drive conversions and enhance the user journey.

,

Fosters cross-functional partnerships to align product development with the overarching goal of optimizing the conversion landscape and maximizing growth opportunities.

,

Measures, analyzes, and optimizes the performance of conversion pages and surfaces, leveraging data-driven decision-making to drive continuous improvement.

,

Leads the development and execution of innovative marketing programs that generate tangible results and drive acquisitions.

,

Performs other duties as assigned.

Requirements

Bachelor's Degree

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Minimum 4 years marketing experience in conversion optimization, CRO, and testing.

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Recent experience with creating and executing successful online marketing and/or product marketing strategies that drive growth.

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Experience in a digital environment (B2B or B2C).

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Track record of delivering digital growth and optimizing programs against key metrics.

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Analytical skills and proficiency in Excel, with the ability to analyze and present data effectively.

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Tenacity, sense of urgency, and the ability to drive change and make things happen quickly with large, less nimble partners and/or teams.

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Superior verbal and written communication skills, with extreme attention to detail.

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Time management and prioritization skills, with the ability to thrive in a fast-paced environment and manage multiple competing priorities.

Nice-to-haves

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Benefits

Health insurance

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Dental insurance

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Vision insurance

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Life insurance

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Paid time-off benefits

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Flexible spending account

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401(k) with employer match

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Employee Stock Purchase Plan (ESPP)

Qualifications

Bachelor's Degree
Minimum 4 years marketing experience in conversion optimization, CRO, and testing
Recent experience with creating and executing successful online marketing and/or product marketing strategies that drive growth
Experience in a digital environment (B2B or B2C)
Track record of delivering digital growth and optimizing programs against key metrics
Analytical skills and proficiency in Excel, with the ability to analyze and present data effectively
Tenacity, sense of urgency, and the ability to drive change and make things happen quickly with large, less nimble partners and/or teams
Superior verbal and written communication skills, with extreme attention to detail
Time management and prioritization skills, with the ability to thrive in a fast-paced environment and manage multiple competing priorities

Benefits

Health insurance
Dental insurance
Vision insurance
Life insurance
Paid time-off benefits
Flexible spending account
401(k) with employer match
Employee Stock Purchase Plan (ESPP)

Responsibilities

Responsible for supporting conversion optimization and digital growth efforts
Focuses on conversion optimization, CRO/testing strategies, and growth initiatives to improve acquisition performance
Collaborates across teams to implement data-driven experiments and continuously optimize the customer journey for improved conversion outcomes
Develops and executes innovative conversion optimization and experimentation strategies across various channels, browsers and over time, over the lifecycle of our customers
Establishes a Center of Excellence dedicated to creating high-performing optimization landing pages, employing Conversion Rate Optimization (CRO) and Multivariate Testing (MVT) methodologies
Collaborates closely with the paid media team to devise and implement efficient acquisition flows, ensuring a seamless transition from initial engagement to conversion
Partners with the product, UX and other teams, contributing insights and expertise to introduce new features specifically designed to drive conversions and enhance the user journey
Fosters cross-functional partnerships to align product development with the overarching goal of optimizing the conversion landscape and maximizing growth opportunities
Measures, analyzes, and optimizes the performance of conversion pages and surfaces, leveraging data-driven decision-making to drive continuous improvement
Leads the development and execution of innovative marketing programs that generate tangible results and drive acquisitions
Performs other duties as assigned

Conversion Rate Optimization Manager

Job Type