About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace.This role will report into the New Vertical Retail, Convenience and Alcohol Lead. This role will help develop audience-first strategies around key seasonal moments that meet the unique customer needs and help define own omnichannel marketing campaigns designed to drive incremental awareness and trial of New Vertical users. This marketer will build out our category specific programs designed to unlock new set of consumers for DoorDash. It's an awesome blend of working on 0 to 1 nascent bets and driving impact at scale.

You're excited about this opportunity because you will...

Assess marketing opportunities and develop insights around seasonal moments (in partnership with Insights team), acting as the voice of the Cx and expert for the Marketing organization
Support development of category growth opportunities, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
Work with Creative, Growth, Social, Influencer and Retention Marketing teams (the \"how\") to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
Work with Analytics, S&O and channel teams to set the right goals and KPIs
Develop tracker of campaign deliverables across marketing channels
Track primary metrics across functions, reporting progress out to org and senior leaders
Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams
Stay current on marketing best practices, cultural trends and competitive landscape

We're excited about you because...

Fluency across the marketing mix, understanding marketing principles and its role across the funnel
The ability to connect with people, build relationships and influence with authority
A strategic, business-mind; you find trends in the data and look to gather audience first insights
An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
A track record of driving and measuring business success through Marketing
A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
Bachelor's degree or equivalent experience

We expect this position to be filled by 5/26/2025.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits

Associate, Consumer Integrated Marketing, New Verticals

Job Type