Digital Advertising & Marketing Lead — Paid Ads & Creative Strategy

Location: On-site in Massachusetts or Hybrid

Reports to: Founder / CEO

Compensation: Competitive salary + performance-based bonuses

About Us

We are a fast-growing, Massachusetts-based eCommerce and manufacturing brand known for our custom leather patch hats and branded merchandise. We design, produce, and ship in-house, which means we can turn new ideas into products in days, not months.

Our customers range from small businesses and event planners to corporate buyers and boutique resellers. We’ve built a reputation for high-quality products, no-minimum orders, and fast turnaround and now we’re ready to scale even faster.

The Role

We’re looking for a hands-on Sales & Marketing Lead who can own our paid acquisition efforts while driving creative strategy and retention marketing. You’ll live in the data — tweaking campaigns, building audiences, and scaling what works — but you’ll also help shape the look, feel, and voice of the brand.

If you’ve managed $500K+ annual ad budgets, love testing new ideas, and can move fluidly between analytics and creative, you’ll thrive here.

What You’ll Be Doing

Paid Acquisition (Primary Focus)

Run and optimize campaigns across Google Ads (PMAX, Shopping, Search).
Expand into Meta, LinkedIn, YouTube, Bing, and other high-ROI channels.
Build audiences using buyer personas, intent signals, and demographics.
Manage and scale large monthly budgets with ROAS and CAC targets in mind.

Creative Strategy

Work with designers, photographers, and editors to produce platform-specific ads.
Test and rotate creative based on performance and seasonality.
Have design experience, please send us your portfolio!

Customer Targeting & Retention

Refine and target our core segments:
Small business owners
Corporate buyers & nonprofits
Event planners
Western boutiques & gift shops
Find new segments
Manage Klaviyo flows (abandoned cart, post-purchase, VIP) and seasonal campaigns.

Other Growth Opportunities

Experiment with influencer partnerships, podcasts, and trade print ads.
Collaborate with the founder on seasonal promotions, free gift campaigns, and upsell strategies.
Suggest and test improvements to landing pages and product pages to increase conversions.

What We’re Looking For

Must-Haves

4–6+ years in DTC/eCommerce marketing, heavy focus on Google Ads.
Proven experience managing $500K+ annual ad spend.
Proficiency in Meta & LinkedIn Ads and cross-channel growth.
Ability to brief, manage, or create photo/video ad content.
Strong grasp of GA4, Shopify or BigCommerce, Klaviyo, and basic CRO principles.
Strong AI Competency

Nice-to-Haves

Experience with influencer marketing, podcast ads, or print media.
Light design/video editing skills (Canva, Adobe, CapCut).
Portfolio of ads, landing pages, or email campaigns.
Familiarity with tools like Zapier, or Hotjar.

Why You’ll Love It Here

Autonomy from day one — you’ll own your function.
Direct input on brand, voice, and growth strategy.
Fast-moving team with in-house production (ideas can go live in days).
Real visibility into your work’s impact.

To Apply: Send your resume, a short note on why you’re the right fit, and a portfolio if you have creative work to share.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits

Employee discount
Health insurance
Paid time off

Ability to Commute

Newburyport, MA 01950 (Required)

Ability to Relocate

Newburyport, MA 01950: Relocate before starting work (Required)

Work Location: Hybrid remote in Newburyport, MA 01950

Qualifications

4–6+ years in DTC/eCommerce marketing, heavy focus on Google Ads
Proficiency in Meta & LinkedIn Ads and cross-channel growth
Ability to brief, manage, or create photo/video ad content
Strong grasp of GA4, Shopify or BigCommerce, Klaviyo, and basic CRO principles
Strong AI Competency
Experience with influencer marketing, podcast ads, or print media
Light design/video editing skills (Canva, Adobe, CapCut)
Portfolio of ads, landing pages, or email campaigns
Familiarity with tools like Zapier, or Hotjar
Newburyport, MA 01950 (Required)
Newburyport, MA 01950: Relocate before starting work (Required)

Benefits

Compensation: Competitive salary + performance-based bonuses
If you’ve managed $500K+ annual ad budgets, love testing new ideas, and can move fluidly between analytics and creative, you’ll thrive here
Run and optimize campaigns across Google Ads (PMAX, Shopping, Search)
Experiment with influencer partnerships, podcasts, and trade print ads
Proven experience managing $500K+ annual ad spend
Autonomy from day one — you’ll own your function
Direct input on brand, voice, and growth strategy
Fast-moving team with in-house production (ideas can go live in days)
Real visibility into your work’s impact
Pay: $70,000.00 - $85,000.00 per year
Employee discount
Health insurance
Paid time off
Ability to Commute:

Responsibilities

We’re looking for a hands-on Sales & Marketing Lead who can own our paid acquisition efforts while driving creative strategy and retention marketing
You’ll live in the data — tweaking campaigns, building audiences, and scaling what works — but you’ll also help shape the look, feel, and voice of the brand
Paid Acquisition (Primary Focus)
Expand into Meta, LinkedIn, YouTube, Bing, and other high-ROI channels
Build audiences using buyer personas, intent signals, and demographics
Manage and scale large monthly budgets with ROAS and CAC targets in mind
Creative Strategy
Work with designers, photographers, and editors to produce platform-specific ads
Test and rotate creative based on performance and seasonality
Have design experience, please send us your portfolio!
Customer Targeting & Retention
Manage Klaviyo flows (abandoned cart, post-purchase, VIP) and seasonal campaigns
Collaborate with the founder on seasonal promotions, free gift campaigns, and upsell strategies
Suggest and test improvements to landing pages and product pages to increase conversions

Digital Marketing Manager

Job Type