About The Company

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

We’re looking for a creatively-driven, detail-obsessed Email and Web Designer who thrives on owning the full end-to-end process, from concept to build.

You’ll design and develop high-converting emails, landing pages, and digital experiences that bring Cleo’s bold brand to life across our growth and lifecycle campaigns.

This is a hybrid role within our fast-paced creative studio, perfect for someone who’s equal parts strategic designer and hands-on front-end builder, with email and landing page design as your core focus, and the flexibility to support wider creative needs as they arise.

Key Responsibilities

Own the end-to-end design of high-impact emails, landing pages, campaign microsites, and other digital experiences - from initial concept and layout through to final delivery, collaborating closely with developers to ensure creative integrity and performance across platforms (basic technical fluency a plus).
Design-first mindset: you’ll own the creative direction for each brief, not rely on others to do the design thinking. You’re expected to take a blank canvas and craft smart, bold, brand-aligned work that drives results.
Create strategically structured and visually distinctive landing pages and emails - whether it’s a scrappy test or a flagship campaign, whilst ensuring they’re always grounded in performance goals.
Build and maintain scalable, modular design systems for CRM and web, enabling rapid iteration and consistent execution across touchpoints.
Use data and insight to inform design decisions - refining layout, UX, and visual hierarchy to drive engagement and conversion.
Collaborate with engineers, copywriters, and brand designers to ensure a cohesive experience - but you’ll always own the visual direction and execution.
Support wider creative studio needs when required, including digital and brand-related briefs - with email and landing page design as your core priority.
Take responsibility for your own timelines and workload, contributing proactively to a high-performing, creatively ambitious team.

What We're Looking For

3–5 years of end-to-end design experience across email and web, ideally within a fast-paced tech company or consumer brand.
A strong portfolio showcasing both the visual craft and strategic thinking behind high-impact emails, landing pages, and digital campaigns.
Figma first: you’re fluent in layout, prototyping, and component libraries, and comfortable using Adobe Creative Suite where needed.
An understanding of HTML/CSS, including email best practices, responsive web builds, and browser compatibility.
Experience building and testing pages in tools like Webflow, Framer, HubSpot or via custom code; JavaScript or headless CMS exposure a bonus.
Familiarity with email platforms like Customer.io and Beefree (or similar).
Solid grasp of UX/UI principles, performance funnels, and responsive, mobile-first design, and an understanding of accessibility best practices.
Loves partnering with copywriters and thinking holistically about message, flow, and interaction - not just visuals.
Brings a brand-led approach to performance design, with an eye for what makes a page both beautiful and effective.
Fast, thoughtful, opinionated, and confident in explaining and defending your design decisions with clarity and balance.
Bonus points if you have experience with animation, CMS integrations, or CRO tools like Hotjar, VWO, or Optimizely.

What do you get for all your hard work?

A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/
Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
6% employer-matched pension in the UK
Private Medical Insurance via Vitality, dental cover, and life assurance
Enhanced parental leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person
We'll pay for your OpenAI subscription
Online mental health support via Spill
Workplace Nursery Scheme
And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

Download the Test Flight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

Compensation range

United States: $84,000 - $103,000 gross annually*
Other locations: Compensation will be discussed during the interview process
Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with CLEO. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with CLEO may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with CLEO's Candidate Privacy Notice

Qualifications

3–5 years of end-to-end design experience across email and web, ideally within a fast-paced tech company or consumer brand
A strong portfolio showcasing both the visual craft and strategic thinking behind high-impact emails, landing pages, and digital campaigns
Figma first: you’re fluent in layout, prototyping, and component libraries, and comfortable using Adobe Creative Suite where needed
An understanding of HTML/CSS, including email best practices, responsive web builds, and browser compatibility
Experience building and testing pages in tools like Webflow, Framer, HubSpot or via custom code; JavaScript or headless CMS exposure a bonus
Familiarity with email platforms like Customer.io and Beefree (or similar)
Solid grasp of UX/UI principles, performance funnels, and responsive, mobile-first design, and an understanding of accessibility best practices
Loves partnering with copywriters and thinking holistically about message, flow, and interaction - not just visuals
Brings a brand-led approach to performance design, with an eye for what makes a page both beautiful and effective
Fast, thoughtful, opinionated, and confident in explaining and defending your design decisions with clarity and balance
Bonus points if you have experience with animation, CMS integrations, or CRO tools like Hotjar, VWO, or Optimizely
That means trying new things, leading others, challenging the status quo and owning your impact

Benefits

A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/
A clear progression plan
Flexibility
Work where you work best
If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year
And we’ll cover your travel costs, naturally
Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
6% employer-matched pension in the UK
Private Medical Insurance via Vitality, dental cover, and life assurance
Enhanced parental leave
1 month paid sabbatical after 4 years at Cleo
Regular socials and activities, online and in-person
We'll pay for your OpenAI subscription
Online mental health support via Spill
Workplace Nursery Scheme
And many more!
Compensation range
United States: $84,000 - $103,000 gross annually*
Other locations: Compensation will be discussed during the interview process

Responsibilities

You’ll design and develop high-converting emails, landing pages, and digital experiences that bring Cleo’s bold brand to life across our growth and lifecycle campaigns
Own the end-to-end design of high-impact emails, landing pages, campaign microsites, and other digital experiences - from initial concept and layout through to final delivery, collaborating closely with developers to ensure creative integrity and performance across platforms (basic technical fluency a plus)
Design-first mindset: you’ll own the creative direction for each brief, not rely on others to do the design thinking
You’re expected to take a blank canvas and craft smart, bold, brand-aligned work that drives results
Create strategically structured and visually distinctive landing pages and emails - whether it’s a scrappy test or a flagship campaign, whilst ensuring they’re always grounded in performance goals
Build and maintain scalable, modular design systems for CRM and web, enabling rapid iteration and consistent execution across touchpoints
Use data and insight to inform design decisions - refining layout, UX, and visual hierarchy to drive engagement and conversion
Collaborate with engineers, copywriters, and brand designers to ensure a cohesive experience - but you’ll always own the visual direction and execution
Support wider creative studio needs when required, including digital and brand-related briefs - with email and landing page design as your core priority
Take responsibility for your own timelines and workload, contributing proactively to a high-performing, creatively ambitious team

Digital Designer, Email & Landing Pages

Job Type