Support the development of our Demand Generation and ABM efforts by understanding content messaging gaps and developing custom positioning and materials to engage target accounts.

Support the Content Marketing function in setting our thought leadership and demand content agenda in line with our commercial objectives.

Manage and ensure the success of Customer Lifecycle Marketing initiatives, including advocacy, references, community, and be a strong contributor to successful upsell strategies.

Set clear goals and product marketing Key Performance Indicators with support from the team.

Drive the strategic GTM direction for segment growth, including developing core use cases, buyer messaging, sales plays, and GTM approach.

Requirements

6-8 years of progressive experience, ideally including leadership roles in product marketing

Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines

Proven ability to build and scale a function as the team's first product marketing hire

Success in developing strong internal and external relationships

Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions

Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content

Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor

Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology

Excellent written and verbal communication skills

Excellent technical skills - MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom, others) and integrations to track lead generation (Salesforce.com, HubSpot) and Google Suite.

Location

This role can either be remote in the US or hybrid based out of one of our offices. Candid Health has offices in San Francisco (HQ), Denver, and New York.

Pay Transparency

The estimated starting annual salary range for this position is $165,000 - $200,000 USD. The listed range is a guideline from Pave data, and the actual base salary may be modified based on factors including job-related skills, experience / qualifications, interview performance, market data, etc. Total compensation for this position may also include equity, sales incentives (for sales roles), and employee benefits. Given Candid Health's funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.

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Qualifications

6-8 years of progressive experience, ideally including leadership roles in product marketing
Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
Proven ability to build and scale a function as the team's first product marketing hire
Success in developing strong internal and external relationships
Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content
Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor
Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology
Excellent written and ve

Product Marketing Director (Hiring Immediately)

Job Type